Paid Social Executive managing and optimizing social media paid campaigns for leading UK brands. Joining a dynamic team to support high - impact marketing initiatives and reporting.
About the role
- Paid Media Specialist leading multichannel strategies at Tecsa Group to maximize ROI and demand generation through analytics and technical expertise.
Responsibilities
- Lead our advanced paid media initiatives and serve as the technical reference for the area.
- Plan, execute and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, Taboola, among others.
- Implement full-funnel strategies (TOFU, MOFU, BOFU) focused on acquisition, conversion and retention.
- Analyze data in depth, produce strategic reports and present actionable insights.
- Manage performance KPIs (CPC, CPA, CPM, ROAS, LTV and CAC), ensuring efficiency and predictability of investments.
- Conduct A/B tests for creatives, targeting, copy and landing pages.
- Collaborate with content, design, product and commercial teams to maintain consistency across campaigns, offers and positioning.
- Develop remarketing, nurturing and lead recovery strategies.
- Monitor market trends, new tools and innovation opportunities.
- Track the user journey and recommend improvements to pages, flows and digital touchpoints.
- Act as a technical reference point, supporting the development of the team.
Requirements
- Bachelor's degree completed in Marketing, Advertising, Communications, Business Administration, Engineering or related fields.
- Postgraduate degree or specialization in Digital Performance, Data-Driven Marketing or Growth Marketing will be considered a plus.
- Solid experience managing multichannel paid media.
- Knowledge of performance optimization and budget management.
- Experience planning, executing and monitoring campaigns across different platforms.
- Hands-on experience with A/B testing and continuous experimentation.
- Ability to integrate with internal teams for strategic alignment.
- Analytical skills to interpret metrics, reports and models.
Benefits
- Hybrid: 4 days on-site + 1 remote day per week
- Employment model: CLT (Brazilian full-time employment contract)
- Schedule: Monday to Friday
- On-site presence is valued for learning, team collaboration and technical oversight
Job title
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