Senior Specialist creating insight - led content for financial advisors at Northern Trust Asset Management. Leading collaboration with investment teams to drive digital engagement across various channels.
About the role
- Taskforce's social media expert managing meme team and content strategy in New York City. Creating engaging content and leading cross-functional collaboration with marketing and design teams.
Responsibilities
- Manage a small team of creatives, focused on memes
- Create several weekly analytics reports
- Lead Editorial Meetings
- Lead Analytics Meetings
- Work directly with the VP of Content and CEO to create distribution and content strategies for each client. Adapt said strategies in response to data analysis for continued engagement growth.
- Ensure that the team is hitting posting quotas, deadlines, and meeting post engagement expectations on platforms including Reddit, Instagram, Facebook, X, etc.
- Craft original content, catered to various social media platforms (Instagram, Threads, TikTok, Reels, Bluesky, etc) that is funny, relatable, valuable, and aligns with the client brief
- Craft witty, hilarious, and relatable copy for social media posts across platforms, ensuring it seamlessly reflects client goals
- Work closely with our Marketing department in the promotion and posting of content around IRL work (i.e.: you should know how to use Meta Business Suite to boost and promote posts)
- Stay on top of the news, and post to the account when breaking moments occur
- Contribute to and lead team brainstorms and editorial meetings around news of the week
- Ensure the team is consistently analyzing posts and overall account performance using our in-house data analytics systems to assess account performance, optimize content reach and engagement, and ensure the posts meet audience growth and client KPIs
- Collaborate frequently and efficiently on Slack and in weekly Editorial Meetings
- Identify emerging, soon-to-be-viral trends on Instagram and Reddit and seize relevant opportunities for social coverage accordingly
- Develop and nurture relationships with content creators for collaboration opportunities**
Requirements
- Must have 3-5 years of managing a small team in social media
- 3-5 years of strategy, design, and storytelling experience
- Strong knowledge of Reddit
- Strong knowledge of marketing and social media strategies
- Proven track record in producing engaging memes for social media
- A demonstrated ability to write engaging, funny, and clean social media copy in line with a brand voice
- Extremely strong news judgment
- Knowledge of, passion for, and experience with established and emerging social media platforms
- The agility and flexibility to work in a small, fast-moving team
- Exceptional organizational skills with the ability to juggle multiple tasks and meet tight deadlines
- Familiarity with and strong enthusiasm for progressive politics and social impact
- Quick, witty creative mindset with a knack for ideation and thoughtful experimentation
- Relevant experience with developing and executing a strategy for live coverage events (i.e. elections, SOTU, debates, etc., including availability for breaking news and live coverage opportunities that may occur outside of typical business hours
- Bachelor’s degree from an accredited college or university is preferred
- Proficient in meme creation using design software like Photoshop, Illustrator, After Effects, Canva, AI generators, etc.
- Experience creating branded content is a plus
Benefits
- The salary for this position is $90,000 plus a generous benefits package.
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