Intern supporting e - learning video production for global clients at Dräger. Collaborating on video shoots and post - production tasks in a dynamic environment.
About the role
- Content Engineer at iPullRank optimizing content strategies and search performance using SEO and AI technologies. Leading internal initiatives and mentoring junior team members in a hybrid environment.
Responsibilities
- Assess content through the lens of relevance signals including semantic relationships, entity connections, and topical authority
- Create relevance scoring methodologies that help clients understand how their content aligns with user intent and algorithmic expectations
- Optimize content architecture to maximize topical coverage and semantic coherence
- Create technical content guidelines for clients that balance user experience with algorithmic optimization
- Audit existing content for relevance signals, structural issues, and optimization opportunities
- Audit content from a qualitative and quantitative perspective to inform content strategies
- Guide content creation processes to ensure alignment with both search engine and audience expectations
- Work with internal and external content production teams to ensure implementation of best practices in content creation
- Develop testing frameworks to measure content effectiveness before and after optimization
- Develop strategies that optimize content performance across text search, image search, video platforms, and voice assistants
- Monitor emerging search modalities and develop strategies for new platforms
- Establish KPIs that measure content effectiveness from both user and algorithmic perspectives
- Create reports that track content performance as it relates to relevance, visibility, traffic and engagement
- Analyze performance data to identify patterns and refine strategies
- Communicate results and insights to stakeholders in clear, actionable formats, such as in QBRs that showcase content performance
- Lead client presentations and trainings explaining complex technical concepts in accessible ways
- Provide ongoing consultation to clients on content performance, identifying gaps and opportunities
- Build tools and processes that scale relevance engineering insights across multiple clients
- Monitor and analyze changes in search algorithms across Google, Bing, and emerging AI search platforms
- Research and document how machine learning models evaluate and rank content across different modalities (text, video, images, voice)
- Conduct experiments to understand ranking factor interactions and their impact on content performance
- Write in-depth articles, whitepapers, and guides on relevance engineering and technical SEO topics
- Contribute to iPullRank's reputation as an authority in content engineering
- Assist the content manager and internal writers with routing and delivery of content to clients
- Communicating the client’s vision to internal and freelance writers
- Mentor and lead junior team members
Requirements
- 5-8 years of experience in SEO-specific content strategy
- Strong background in content marketing with demonstrated results in organic search
- Highly proficient in productivity applications Microsoft Office or Google Workspace
- Strong analytical mindset and skills, excellent problem-solving skills
- Exceptionally clear oral and written communication skills
- Strong project-management skills
- High level of initiative and ownership, and the ability to work well in a team environment
- Possess thorough, up-to-date knowledge of search engine ranking factors and maintains current SEO practices
- Previous client-facing experience
- Proficiency with HTML, CSS required
- Proficiency with Analytics packages and Google Search Console
- Proficiency with APIs and Google's Apps Script
- Expertise with industry-standard SEO and Content software, such as SEMRush and Ahrefs
Benefits
- Competitive salaries commensurate with experience
- Medical, Vision and Dental Insurance Coverage
- 3 weeks of vacation
- Paid sick days and holidays
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