Marketing Operations Specialist supporting marketing activities and digital communication for global law firm. Engaging with clients and ensuring content aligns with brand voice across various platforms.
About the role
- AI-first Marketing Operations Lead at Sidetrade building an automated marketing engine leveraging AI for growth. Overseeing full Martech stack and optimizing marketing strategies with data insights.
Responsibilities
- Own and optimize the full Martech stack (Marketo, Salesloft, ZoomInfo, LinkedIn Sales Navigator, and adjacent tools)
- Embed AI tools into marketing workflows to automate tasks, improve personalization, and surface insights faster
- Manage lead lifecycle: scoring, routing, MQL handoff, and revenue attribution in partnership with sales, marketing, and BDRs
- Build, execute, and optimize campaigns including email nurture, webinars, events, and landing pages
- Maintain database hygiene, segmentation, and compliance (GDPR/CCPA)
- Deliver dashboards and reporting on funnel performance, campaign ROI, and pipeline contribution
- Evaluate and onboard new tools; manage vendor relationships and renewals
- Partner with sales, demand gen, and RevOps to align on shared goals and seamless handoffs
Requirements
- 5+ years in Marketing Operations within a B2B SaaS or technology company
- Expert-level Marketo (or HubSpot/Pardot) and Salesforce CRM experience
- Hands-on experience with AI tools in a marketing context (content, scoring, automation, or analytics)
- Strong analytical skills with experience in funnel reporting and attribution modelling
- Experience managing Martech integrations (APIs, Zapier, and third-party platforms)
- Working knowledge of HTML/CSS for email and landing page customization
- Highly organized, self-directed, and comfortable in a fast-paced, high-growth environment
- Marketo Certified Expert or equivalent certification
- Experience with ABM platforms (6sense, Demandbase, or Terminus)
- Familiarity with SQL or BI tools (Tableau, Looker)
- Background in revenue operations or cross-functional GTM alignment
Benefits
- Hybrid work model – a flexible mix of in-office and remote days
- Great culture – active Social Club organizing regular team events and activities
- Health & wellness – medical coverage, life insurance, and other wellness programs
- Time off – competitive paid holidays plus public holidays
- Career growth & compensation – competitive salary, equal opportunities, learning & mentorship programs, and advancement support
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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