Director of Product Marketing leading go-to-market strategies for Endpoint Management at Tanium. Collaborating across teams to drive product positioning and marketing initiatives in a fast-growing environment.
Responsibilities
Be the voice of the customer and oversee the marketing of the Endpoint Management suite of products and solutions
Be the quarterback for the product & solutions go-to-market plan that aligns with the revenue goals and develop marketing assets and overall execution plan in support of major launches
Analyze the market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates Tanium in the Autonomous IT market
Identify target personas, understand their key business problems, and pain points, and articulate Tanium’s value proposition to drive desired outcomes
Work closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities
Leverage strong content creation background to develop content, including sales tools, whitepapers, custom one-sheets, event collateral, and thought-leadership content
Collaborate with demand generation teams to execute targeted campaigns that drive pipeline
Partner with sales, product, and other teams to facilitate feedback and drive continuous improvement of the product positioning, sales enablement tools etc.
Conduct market research, including buyer interviews to inform marketing content and create actionable insights
Present to customers, partners, and sales teams
Requirements
BA or BS in Marketing or equivalent experience required
MBA strongly preferred
10+ years minimum experience in product marketing, solutions marketing, or outbound product management required
Experience crafting go-to-market strategy including pricing and packaging
Experience marketing an enterprise software solution to address cybersecurity issues within IT Operations
Experience at a business-to-business enterprise software company required
Experience understanding technology at a deep level and ability translate to business needs concisely required
Experience developing presentations to customers, sales teams, and partners preferred
Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics
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