Hybrid Director of Product Marketing – IT Operations

Posted 3 days ago

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About the role

  • Director of Product Marketing leading go-to-market strategies for Endpoint Management at Tanium. Collaborating across teams to drive product positioning and marketing initiatives in a fast-growing environment.

Responsibilities

  • Be the voice of the customer and oversee the marketing of the Endpoint Management suite of products and solutions
  • Be the quarterback for the product & solutions go-to-market plan that aligns with the revenue goals and develop marketing assets and overall execution plan in support of major launches
  • Analyze the market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates Tanium in the Autonomous IT market
  • Identify target personas, understand their key business problems, and pain points, and articulate Tanium’s value proposition to drive desired outcomes
  • Work closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities
  • Leverage strong content creation background to develop content, including sales tools, whitepapers, custom one-sheets, event collateral, and thought-leadership content
  • Collaborate with demand generation teams to execute targeted campaigns that drive pipeline
  • Partner with sales, product, and other teams to facilitate feedback and drive continuous improvement of the product positioning, sales enablement tools etc.
  • Conduct market research, including buyer interviews to inform marketing content and create actionable insights
  • Present to customers, partners, and sales teams

Requirements

  • BA or BS in Marketing or equivalent experience required
  • MBA strongly preferred
  • 10+ years minimum experience in product marketing, solutions marketing, or outbound product management required
  • Experience crafting go-to-market strategy including pricing and packaging
  • Experience marketing an enterprise software solution to address cybersecurity issues within IT Operations
  • Experience at a business-to-business enterprise software company required
  • Experience understanding technology at a deep level and ability translate to business needs concisely required
  • Experience developing presentations to customers, sales teams, and partners preferred
  • Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics

Benefits

  • medical, dental and vision plan
  • family planning benefits
  • health savings account
  • flexible spending account
  • transportation savings account
  • 401(k) retirement savings plan with company match
  • life, accident and disability coverage
  • business travel accident insurance
  • employee assistance programs
  • disability insurance
  • other well-being benefits

Job title

Director of Product Marketing – IT Operations

Job type

Experience level

Lead

Salary

$115,000 - $350,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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