Hybrid Director of Product Marketing – IT Operations

at Tanium

• Job title: Director of Product Marketing – IT Operations
• Job type: Full Time
• Experience level: Lead
• Salary: $115,000 - $350,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cyber Security
• Location requirements: Hybrid, Addison, United States

About the role

• Director of Product Marketing leading go-to-market strategies for Endpoint Management at Tanium. Collaborating across teams to drive product positioning and marketing initiatives in a fast-growing environment.

Responsibilities

• Be the voice of the customer and oversee the marketing of the Endpoint Management suite of products and solutions
• Be the quarterback for the product & solutions go-to-market plan that aligns with the revenue goals and develop marketing assets and overall execution plan in support of major launches
• Analyze the market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates Tanium in the Autonomous IT market
• Identify target personas, understand their key business problems, and pain points, and articulate Tanium’s value proposition to drive desired outcomes
• Work closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities
• Leverage strong content creation background to develop content, including sales tools, whitepapers, custom one-sheets, event collateral, and thought-leadership content
• Collaborate with demand generation teams to execute targeted campaigns that drive pipeline
• Partner with sales, product, and other teams to facilitate feedback and drive continuous improvement of the product positioning, sales enablement tools etc.
• Conduct market research, including buyer interviews to inform marketing content and create actionable insights
• Present to customers, partners, and sales teams

Requirements

• BA or BS in Marketing or equivalent experience required
• MBA strongly preferred
• 10+ years minimum experience in product marketing, solutions marketing, or outbound product management required
• Experience crafting go-to-market strategy including pricing and packaging
• Experience marketing an enterprise software solution to address cybersecurity issues within IT Operations
• Experience at a business-to-business enterprise software company required
• Experience understanding technology at a deep level and ability translate to business needs concisely required
• Experience developing presentations to customers, sales teams, and partners preferred
• Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics

Benefits

• medical, dental and vision plan
• family planning benefits
• health savings account
• flexible spending account
• transportation savings account
• 401(k) retirement savings plan with company match
• life, accident and disability coverage
• business travel accident insurance
• employee assistance programs
• disability insurance
• other well-being benefits