Hybrid Regional Sales Manager – Regional Sales Manager

at Taiga Motors (TSX:TAIG)

• Job title: Regional Sales Manager – Regional Sales Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Montreal, Canada

About the role

• Regional Sales Manager responsible for dealer network development in electric powersports at Taiga Motors. Driving sales growth and fostering long-term partnerships within the assigned region.

Responsibilities

• Develop the dealer network and manage dealerships
• Recruit and onboard new dealers in priority markets
• Serve as the primary point of contact for assigned dealers, ensuring regular field presence and communication
• Build strong relationships that foster long-term alignment and success
• Assess dealer performance and local market dynamics to identify growth opportunities
• Ensure overall network performance in the region (sales, retail performance, customer experience)
• Support dealers in selling and positioning electric products, including educating customers on benefits and total cost of ownership
• Meet regional sales targets (wholesale and retail) for vehicles and aftermarket products
• Develop and execute territory and dealer-level plans to drive volume and brand awareness
• Support dealers’ retail performance (EV training, lead management, closing best practices)
• Develop pipeline and sales performance in the region
• Directly support sales activities in uncovered markets as needed
• Identify and develop opportunities with commercial customers and fleets (charging stations, rentals, hospitality, etc.)
• Support product demonstrations, proposal preparation, and fleet customer onboarding
• Coordinate with dealers and internal teams to ensure successful delivery and support
• Develop key fleet accounts in the region
• Promote Taiga’s approach to selling electric products, positioning, and customer experience
• Train and coach dealer teams to improve product knowledge and commercial effectiveness
• Encourage high standards in merchandising, customer experience, and brand representation
• Participate in regional events, demonstrations, and activations to generate demand
• Influence product adoption and Taiga’s approach across the dealer network
• Use data and reports to track performance, identify opportunities, and inform decisions
• Maintain rigorous tracking of dealer activities, pipeline, and forecasts
• Manage travel, expenses, and time effectively to maximize field impact

Requirements

• Minimum of 5 years of experience in sales, network management, or business development
• Excellent communication and relationship-management skills
• Ability to analyze performance and translate data into concrete actions
• Self-starter with the ability to operate effectively in a field-based role
• Availability to travel frequently within the region and occasionally internationally
• Comfortable working in a fast-growing, fast-paced, and constantly evolving environment
• Experience in powersports, marine, automotive, or electric vehicle sectors
• Experience with dealer networks or distribution models
• Experience in commercial sales, fleets, or the public sector
• Degree in business administration or a related field

Benefits

• Frequent travel (50–80%), including occasional international travel