Join Grupo OLX as a Performance Analyst, focusing on optimizing paid media campaigns and collaborating across departments. Drive performance results in a flexible, hybrid workplace.
About the role
- Analyze and create profiles of customer data to enhance outbound marketing strategies. Collaborate with teams to streamline communication and optimize customer engagement initiatives.
Responsibilities
- Manage the schedule for data extractions and delivery of communications requested by the area;
- Analyze and develop customer base profile studies to better understand customers, profiles, and purchasing behavior, identifying new opportunities for audience segmentation;
- Identify and recommend the best target audiences for campaigns aimed at improving results with differentiated approaches and indicating the best customer profiles;
- Build mailings for relationship, sales, retention, digital, and other campaigns;
- Measure and analyze the returns of actions/offers carried out by the company;
- Extract customer base data using tools for data extraction;
- Validate customer database information to ensure data accuracy;
- Apply statistical models to audience segmentation;
- Detect inconsistencies in the database, correct them, and inform the responsible areas;
- Execute and monitor digital contact sends, tracking KPIs;
- Prepare presentations of analyses, studies, and reports;
- Provide support to controllers and verify actions before they are sent;
- Perform other activities related to the role.
Requirements
- Bachelor's degree completed or in progress;
- Preferred experience conducting customer base profile studies for active customers;
- Preferred experience with performance indicators;
- Preferred experience querying databases using SQL;
- Preferred knowledge of dashboard platforms (Power BI, QlikView, Google Data Studio, Salesforce), or similar;
- Intermediate MS Office skills;
- Preferred experience in Call Center (Outbound and Digital);
- Preferred knowledge of mailing hygiene or contact workflow.
Benefits
- Childcare allowance per child up to 5 years old;
- Allowance for special-needs child - no age limit;
- Health and dental insurance;
- Life insurance;
- Transportation voucher;
- Meal and/or food vouchers;
- PPR - Profit Sharing/Performance Bonus Program;
- Wellhub (wellness platform);
- Partnerships with various companies (educational institutions, language schools, and others)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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