Responsable de générer des prises de rendez - vous via des stratégies de marketing numérique. Collaborer avec les équipes internes pour optimiser les campagnes publicitaires.
About the role
- AVP, Analytics role focused on optimizing marketing campaign performance using data analytics tools at Synchrony. Collaborating with cross-functional teams to drive actionable business insights.
Responsibilities
- Leverage central campaign measurement tools to monitor, analyze, and make recommendations on campaign performance to influence campaign decisions on what to continue, optimize, or stop.
- Lead efforts to promote and drive adoption of the central campaign measurement tool across relevant stakeholders and teams through measurable impact from portfolio-level case studies around campaign effectiveness.
- Provide inputs and lead presentations of campaign insights during monthly and quarterly business reviews to key stakeholders.
- Collaborate directly with marketing, analytics, and other cross-functional teams to ensure alignment of recommendations & actions.
- Be fully hands-on and be able to roll-up sleeves to lead projects, perform data analysis Deliver projects, adhering to expected timelines, accuracy & compliance with meticulous project management and mentor team members on analytical, technical and functional subject matters.
Requirements
- Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 8+ years of relevant analytics/data science experience.
- 5+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data
- 3+ years of hands-on experience on campaign measurement & solving open-ended business questions
- 3+ years of hands-on experience with data visualization tools esp. Tableau
- 3+ years of experience in project management with ability to define & refine best-in-class delivery model for teams, devise alternative approaches in an agile manner
- Experience in storytelling, presenting to senior leaders with strong communication skills & minimal supervision
- Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills
- Strong written/oral communication & stakeholder management skills
Benefits
- best-in-class employee benefits and programs that cater to work-life integration and overall well-being
- career advancement and upskilling opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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