Senior Marketing Manager leading product marketing strategies across LATAM. Collaborating with product managers to enhance market offerings and identify new business opportunities.
About the role
- Integrated Marketing Manager leading the planning and execution of multi-channel marketing for data analytics and AI. Collaborating across teams to drive pipeline growth in a hybrid environment.
Responsibilities
- Lead full-funnel, multi-channel campaign planning and execution, from prioritization and timelines to delivery and optimization.
- Design and implement targeted ABM, PLG and vertical marketing strategies that engage priority accounts and drive pipeline growth.
- Partner with sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs.
- Act as the central point of coordination across marketing teams, driving clarity on roles, responsibilities, and handoffs, across paid, email, events, web, and personalized content.
- Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness.
Requirements
- 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries.
- Understand ABM and PLG principles, digital channels, and full-funnel campaign design.
- Comfortable with Salesforce, HubSpot, and marketing automation tools; experience with platforms like 6sense or Demandbase is a plus.
- Proactive and hands-on: Move seamlessly between strategy and execution.
Benefits
- Purpose-driven impact: Shape how leading enterprises engage with data and AI, helping them unlock real value with intuitive, open tools.
- A builder’s opportunity: Take ownership of a strategic growth area and create both scalable ABM and PLG frameworks with visible business impact.
- International collaboration: Work across regions and functions in a diverse, global team united by curiosity and openness.
- Learning: Grow alongside experienced marketers, product experts, and sales leaders in a culture that values knowledge sharing and experimentation.
- Sports: Subsidized gym memberships and sport courses in select locations.
- Flexibility: Hybrid or remote options (depending on location) and flexible working hours to support your work-life balance.
Job title
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