Responsable de générer des prises de rendez - vous via des stratégies de marketing numérique. Collaborer avec les équipes internes pour optimiser les campagnes publicitaires.
About the role
- Senior Marketing Manager leading a marketing team at a GovTech startup in Munich. Driving digital growth and transforming public sector engagement with efficient solutions.
Responsibilities
- You lead our small but highly effective marketing team — which means real ownership and no endless approval loops
- With your creative ideas, digital expertise, and a hands-on mentality, you drive our growth in the public sector
- You plan and manage multi-channel campaigns around product launches, new features, or targeted audience segments — and deliver them successfully
- Website, social media, blog, brochures — you create content tailored to the target audience in close coordination with Sales, Customer Success (CS), and Product
- Ongoing SEO/GEO analyses and content optimizations ensure we are found where it matters
- You continuously maintain and develop our website and landing pages — with a clear focus on conversion events
- Whether it's a trade show booth, webinar, or community meetup — you help shape the spaces where we make the right connections
- You independently manage external service providers and agencies — ensuring our investments pay off
- You measure what you do, learn from it, and continuously optimize for the relevant KPIs
- Sales, Customer Success (CS), and Product are your closest sparring partners. Short lines of communication — one team
- You report directly to our CRO and, together with Sales and Customer Success, are part of the GTM leadership team.
Requirements
- At least 5–7 years in digital B2B marketing — ideally in SaaS or tech
- You think in terms of audiences, funnels, and channels — and know which levers to pull when
- You are familiar with Google Ads, Bing Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, and HubSpot
- Strong SEO/GEO knowledge — you know how to build visibility systematically
- You know what makes content effective — and you can write it yourself
- Strong analytical skills, test-driven and performance-oriented — you optimize for results, not activity
- You communicate clearly and reliably; you can convey ideas internally and externally and know how to engage different stakeholders
- You organize yourself, take initiative, and don’t wait for someone else to take the first step
- German at native level, English at C1/C2
- Public sector is not new to you: you have an interest in — or ideally experience working with — public administration as a target group and understand its specific language and dynamics
- Design skills, marketing automation, or event experience? Always welcome!
Benefits
- €2,000 annual development budget for personal use
- 30 days of vacation
- Access to over 10,000 gyms and fitness offerings via the EGYM Wellpass
- Subsidized Deutschlandticket or fuel voucher
- Permanent contract, flexible working hours, hybrid work, and the option for workation within the EU
- New office in Munich with a fully equipped kitchen, cozy lounge area, and a 50-meter outdoor pool (!)
- Latest hardware (e.g., MacBook)
- Regular team events and off-sites
- Two free yoga or breathwork sessions per month
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