Responsable de générer des prises de rendez - vous via des stratégies de marketing numérique. Collaborer avec les équipes internes pour optimiser les campagnes publicitaires.
About the role
- Credit Card Sr. Marketing Manager leading marketing initiatives for AAA’s co-branded credit card program. Focused on acquisition, spend strategies, and campaign execution to grow credit card portfolio.
Responsibilities
- Serve as the primary marketing liaison between AAA and the issuing bank partner.
- Collaborate with the bank’s product, compliance, analytics, and marketing teams to develop joint marketing plans.
- Manage co-branded credit card marketing initiatives in alignment with AAA brand standards and partner requirements.
- Develop and execute strategies to drive new credit card applications among AAA members and non-members.
- Manage acquisition channels including digital marketing, email, branch/retail locations, and member communications.
- Track key metrics including application volume, approval rates, activation, spend, and retention.
- Deliver regular performance reports and insights to AAA leadership and our bank partner.
Requirements
- Bachelors’ degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree
- 7+ years’ applicable experience
- 5+ years’ experience with direct marketing, broad-based media, and digital marketing
- Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results
- Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.)
- Ability to mentor and lead others
Benefits
- Competitive annual salary; the starting base compensation for this position is: $76,195-$136,215*
- Annual Bonus + Annual Merit Increase Eligibility
- Hybrid schedule available (3 days on-site weekly)
- Comprehensive health benefits package
- 3+ weeks of paid time off accrued during your first year
- 401(K) plan with company match up to 7%
- Professional development opportunities and tuition reimbursement
- Paid time off to volunteer & company-sponsored volunteer events throughout the year
- Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability
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