Senior Marketing Manager leading a marketing team at a GovTech startup in Munich. Driving digital growth and transforming public sector engagement with efficient solutions.
About the role
- Responsable de générer des prises de rendez-vous via des stratégies de marketing numérique. Collaborer avec les équipes internes pour optimiser les campagnes publicitaires.
Responsibilities
- Develop and deploy digital marketing strategies focused on appointment generation and the growth of private clinical services
- Plan and create marketing newsletters
- Create engaging content for social media and digital platforms
- Plan, manage and optimize digital advertising campaigns (Google Ads – Search, Display, YouTube, Meta Ads, etc.)
- Test and optimize various digital acquisition channels to increase conversions
- Analyze marketing performance (traffic, conversions, cost per acquisition, ROI)
- Optimize web presence and contribute to SEO initiatives
- Write blog posts and informative content
- Conduct strategic and competitive monitoring
- Collaborate with different teams to address their marketing needs
Requirements
- Degree in marketing, communications, or digital marketing
- 3–5 years of experience in performance-driven digital marketing
- Proficiency with digital advertising platforms (Google Ads – Search, Display, Meta Ads)
- Experience managing and optimizing conversion-focused campaigns
- Excellent writing skills and fluency in spoken and written French
- Analytical mindset and strong interest in marketing data and campaign optimization
- Autonomy, creativity, and a proactive approach
- Ability to manage multiple projects simultaneously
Benefits
- Competitive salary and group benefits
- Flexible vacation policy (possibility of 4 weeks or more depending on the agreement)
- Discounts on our private clinical services
- Marketing coaching with an external consultant
- Small, dynamic team where your contribution has a real impact
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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