CRM Consultant at Suzano focusing on marketplace strategies in São Paulo. Engaging in performance metrics and team collaboration for digital marketing initiatives.
Responsibilities
Be responsible for structuring, evolving and scaling the CRM strategy for the marketplace, working across the full funnel (acquisition, engagement, retention and reactivation).
Define, monitor and optimize multichannel CRM campaigns (email, push, WhatsApp, automations, segmentations and journeys).
Work in an integrated way with other e-commerce teams, supporting and contributing strategically on topics such as paid media, SEO, CRO, commercial performance and customer experience.
Partner with vendors, sellers, internal teams and stakeholders, ensuring strategic alignment and excellence in execution.
Monitor performance indicators, perform analyses, generate insights and propose continuous improvements based on data.
Contribute to building processes, routines and best practices, helping to structure and mature the area.
Be accountable for meeting targets with short-, medium- and long-term vision, ensuring consistent improvement in results.
Support e-commerce strategic planning by actively participating in discussions, prioritization and business decisions.
Requirements
Solid experience in CRM and e-commerce, preferably in marketplaces or complex digital operations.
Strategic vision combined with strong execution skills and results monitoring.
Ability to work cross-functionally, going beyond CRM and contributing to other digital performance areas.
Strong focus on goals, metrics and results; comfortable working with monthly, quarterly and annual objectives.
Excellent relationship-building, collaboration and teamwork skills; able to work respectfully and constructively with internal teams and vendors.
Clear communication, professional demeanor and ability to influence stakeholders.
Proactive, resilient and adaptable profile; comfortable in dynamic, developing environments.
Positive energy, ownership mindset, responsibility and commitment to delivery.
Organization, discipline and ability to prioritize in a multi-demand environment.
Bachelor's degree in Business Administration, Marketing, Engineering, Statistics, Information Systems or related fields.
Proven experience in CRM (strategy and operations), preferably with Salesforce Marketing Cloud; knowledge of other CRM tools is a plus.
Experience with e-commerce/marketplace operations.
Proficiency with Microsoft Office and Power BI; knowledge of SQL/Python and automation tools (e.g., Alteryx) is a differential.
Benefits
Health benefits: Medical plan, Dental plan and Life Insurance.
Meal allowance or company cafeteria, Food Allowance for grocery purchases and an additional Food Allowance at the end of the year.
Private pension plan to help you prepare for the future.
Remote work is practiced in corporate areas, flexible working hours and a casual dress code.
Access to courses and e-learning training through our digital learning platform, UniverSuzano.
Opportunities to participate in many initiatives throughout the year and to become a volunteer in our Voluntariar program.
Employee discount club with various partner offers.
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