Product Marketing Manager driving marketing initiatives for Industrial Scientific. Focus on product positioning, go - to - market strategies, and cross - functional collaboration.
About the role
- Lead Sutter Health’s enterprise brand strategy and execution across all consumer touchpoints. Oversee brand advertising and creative execution to build trust and relevance with target audiences.
Responsibilities
- Lead Sutter Health’s enterprise brand strategy and execution
- Oversee brand advertising, creative and multi-media execution
- Shape and activate a modern brand that reflects commitment to quality
- Leverage market intelligence and consumer insights
- Champion brand excellence and consistency across the care continuum
- Drive long-term brand equity and measurable business impact
- Guide and facilitate creative thinking and innovation across the enterprise
- Evaluate graphic design and advertising proposals, craft persuasive messaging
Requirements
- Bachelor's: Advertising, Business Administration, Economics, Journalism, Marketing, PR, Visual Communications, or related field
- 15 years of recent relevant experience.
- Advanced knowledge of brand design and development
- Established expertise in the development of strategic brand initiatives
- Business acumen and exceptional analytic skills
- C-suite skills, including professional writing and editing skills
- Expert level skills in cross-functional team building
- Competency in Microsoft Word, Excel, and PowerPoint
- Conversant in Adobe Photoshop or other graphic design software.
Benefits
- Eligible positions also include a comprehensive benefits package.
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