Food Safety Specialist supporting hotel, restaurant, and grocery clients to uphold brand standards and ensure food quality. Conducting assessments and training while traveling 50% - 70% of the time.
About the role
- Brand Director leading marketing team for mammaly, a premium pet supplement startup in Germany. Develops brand strategies and enhances brand awareness and customer loyalty.
Responsibilities
- Brand strategy & identity: Develop and implement comprehensive brand strategies that support Mammaly's business objectives and value proposition
- Develop and refine Mammaly's visual identity and brand story
- Develop visual identity and storytelling for specific products
- Ensure brand consistency across all channels and touchpoints, online and offline
- Implement robust processes and clear ownership
- Campaigns & content: Develop a 360° content calendar
- Plan, execute and optimize multichannel marketing campaigns and content for customer acquisition
- Support ongoing customer acquisition with optimized, tested creative assets
- Collaborate with internal teams and external partners to create compelling marketing materials
- Influencer marketing: Develop influencer marketing strategy, plan budgets and identify relevant influencers
- Scale influencer partnerships to increase brand awareness, engagement and loyalty
- Customer insights: Use market and customer analysis to identify trends, preferences and opportunities
- Implement feedback mechanisms to optimize campaigns from concept through execution
- Collaboration & leadership: Work with cross-functional teams to ensure brand coherence
- Manage external agencies for effective execution of marketing initiatives
- Budget & innovation: Develop and manage the brand marketing budget for maximum impact
- Monitor and report on KPIs to evaluate effectiveness
- Monitor trends, technologies and competitors to identify opportunities for innovation
- Introduce new, creative marketing strategies to differentiate Mammaly
- Team leadership & development: Build, lead, mentor and motivate a high-performing marketing team
- Foster a culture of creativity, collaboration and continuous improvement
Requirements
- More than 6 years of experience in brand marketing in a senior role, ideally in D2C/e-commerce and physical goods
- Digital native, community builder and expert at communicating the functional benefits of products
- Proven track record in developing and implementing branding strategies
- Affinity for the pet industry with a solid understanding of market and consumer trends
- Expertise in all relevant e-commerce topics, particularly D2C
- Holistic understanding of the interactions between acquisition, brand and retention (KPIs)
- Strong in team leadership, mentoring and motivation
- Fluent in German and English; must reside in Germany
Benefits
- 100% flexible working hours
- Provision of necessary equipment for home office
- Choice of high-end Mac or Windows setup
- Work from home or from our Berlin office
- Free coffee, tea, snacks, fresh fruit and breakfast cereals
- 75% employee discount on orders up to €100 per month
- Occupational pension, company health insurance and much more included as standard
Job title
Job type
Experience level
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Degree requirement
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