Brand Manager responsible for strategic marketing of FMCG brands in a dynamic environment. Collaborating across departments to enhance brand visibility and profitability in Belgium.
About the role
- Director of Brand Marketing at Airwallex, crafting strategies to build brand awareness in North America. Leading integrated campaigns and brand management initiatives for the Americas.
Responsibilities
- Define the Americas brand marketing strategy aligned to global brand direction
- Serve as the brand custodian for the Americas
- Lead the development and deployment of integrated brand campaigns
- Localize and amplify global brand platforms for the Americas
- Own and manage relationships with creative, media, and specialist agencies
- Partner with regional and global social teams to ensure social-first content
Requirements
- 15+ years of experience in Brand and/or Integrated Marketing
- Proven experience building and scaling a brand identity in the Americas
- Deep experience planning and executing multi-channel brand campaigns
- Expert-level ability to translate complex fintech/SaaS products into human-centric narratives
- Comfortable toggling between high-level brand strategy and hands-on execution
Benefits
- Medical, dental, and vision insurance
- 401(k) plan
- Short-term and long-term disability
- Basic life insurance
- Well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays
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