HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Du verwandelst unseren Product-Market-Fit und begeisterte Kund*innen in planbare Nachfrage.
- Du entwickelst Content entlang der gesamten Journey (Awareness → Interesse → Entscheidung), baust Landingpages und Newsletter, produzierst Videos/Bilder/Artikel.
Requirements
- 5+ Jahre B2B -Erfahrung in einem Akquise nahen Umfeld (Agentur, Marketing/Komm., Event, Beratung)
- Du verstehst Content von A–Z: Idee → Produktion → Veröffentlichung
- Kanalverständnis: LinkedIn/Instagram, Website/Landingpage, Newsletter/CRM
- Nähe zu Performance: Denke in Reichweite, Klick, Lead, Angebot, Abschluss
- Zahlen → Maßnahmen: Du liest die Daten und baust selbst die Lösung
- Führen im Machen: Werkstudierende/Dienstleister anleiten, Standards setzen und Feedback geben
- Struktur & Tempo: Verlässlicher Wochen-Output, saubere Vorlagen & Prozesse
- Erfahrung mit unserem Stack (oder vergleichbaren Tools): Webflow, Customer.io, Surfer, Segment, Pipedrive + Zapier
- sehr gute Deutschkenntnisse in Wort und Schrift
- wohnhaft in Berlin
Benefits
- Hybrid-Setup & flexible Arbeitszeiten
- Family Friendly
- Exklusive Mitarbeitervorteile: Job Ticket
- Mitarbeitersport Mitgliedschaft
- Bike Leasing
- Zuschuss zur betrieblichen Altersvorsorge
- Weiterbildungsmöglichkeiten
Job title
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Experience level
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Degree requirement
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