Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Marketing Manager responsible for developing innovative campaigns for sports and community projects. Collaborating with teams to enhance brand visibility and engagement in Berlin.
Responsibilities
- As a Marketing Manager in the area of local sports and clubs, you develop, manage and optimize creative marketing campaigns
- You understand the needs and interests of athletes, club members and volunteers across their entire customer journey
- You take responsibility for the strategic and operational marketing of our “local” sports and club projects
- Conceptualize, plan and implement campaigns across all relevant channels
- You create, adapt and repurpose content for our clubs — text, video and graphics — together with the Content Team
- You oversee and act as the driving force in the further development of our social media channels.
Requirements
- Initial practical experience (approx. 1–2 years) in marketing — e.g., at agencies, startups or companies, preferably with a connection to sports, clubs or communities
- A passion for storytelling: you have a good command of language, an eye for design and understand how brands resonate emotionally
- Curiosity about new trends, formats and channels — you enjoy experimenting and can think beyond traditional marketing paths
- First exposure to performance marketing & paid ads (e.g., Meta, Google, LinkedIn) and a desire to grow your skills in this area
- Experience in designing, executing and analyzing marketing campaigns and an understanding of how to make success measurable
- A basic understanding of data-driven marketing and the ability to translate numbers into meaningful actions
- Very good German skills, both spoken and written.
Benefits
- Work together in a bright, attractive office in “the little oasis” at Naumannpark (Berlin Südkreuz)
- Hybrid setup & flexible working hours: because work is something you do, not a place you go
- We won’t leave you alone: strong onboarding
- Family friendly: we provide a working environment that respects family commitments and enables employees to succeed both professionally and privately
- Exclusive employee benefits: job ticket, Urban Sports membership, bike leasing, employer pension contribution, training and development opportunities, and more
- People first: our team is distributed across Germany, yet we invest energy and passion in team spirit with regular team events and joint off-sites.
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