Assistant Director of Client Marketing at Northwestern Mutual, responsible for strategic development and execution of client marketing programs. Focused on leveraging data to drive business growth and client retention.
About the role
- Director of Marketing Automation at Wondr Health leading marketing automation initiatives and driving engagement. Collaborating across teams to implement automated campaigns that enhance participant experience and achieve growth objectives.
Responsibilities
- Serve as a strategic enterprise leader and functional owner of Wondr Health’s marketing automation ecosystem
- Drive the vision, governance, and execution of marketing automation across the organization
- Lead the implementation and optimization of the core marketing automation platform
- Define and champion the Marketing Automation Center of Excellence
- Oversee ideation, development, and execution of automated campaigns
- Build, supervise and mentor a high-performing marketing automation team
- Ensure adherence to data privacy regulations and compliance standards
Requirements
- Bachelor’s degree in Marketing, Business, Technology, or related field
- 10+ years of progressive marketing experience
- 5+ years in marketing automation leadership roles
- Proven success implementing and managing Iterable or similar enterprise-grade automation platforms
- Expertise in email marketing, lead nurturing, and multi-channel campaign orchestration
- Familiarity with CRM integrations and data governance best practices
- Strong written and verbal communication skills
Benefits
- General office working conditions can be remote work from home or in the office
- Flexible work arrangements
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