Marketing Specialist for Events with Sprout Solutions supporting brand affinity through event marketing strategies and lead generation initiatives for the HR tech sector.
Responsibilities
Assist in developing event marketing strategies and campaign plans in alignment with company goals.
Contribute ideas and support the execution of activities aimed at boosting brand awareness and engaging the target audience for lead generation.
Collaborate with the marketing team on owned & sponsored events related content and distribution strategy planning.
Maintain relationships with partners/ sponsors while providing input on messaging direction.
Assist in coordinating with agencies to ensure best practices are followed in pre and post event planning.
Generate tracking reports as needed and assist in analyzing event activity metrics.
Help maintain Sprout's consistent brand identity across all event channels and collaterals.
Participate in competitor brand audits to ensure the use of best practices.
Requirements
2–3 years of events marketing experience, preferably with activations exposure or similar
A graduate of Mass Communication, Journalism, Marketing, Advertising/Media, or similar course
Outstanding communication skills (spoken and written), attention to detail, coordination.
Team player, resilient, and has great passion to learn about different industries
Experienced in launching online and onsite events.
Experience with Canva, Google Slides, ChatGPT, and HubSpot is a plus, but not required.
Ability to manage multiple projects at the same time, can work under pressure and tight deadlines.
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