Marketing Automation Project Specialist designing and delivering automation projects for customer engagement at an international company based in Poland.
About the role
- Digital Marketing Coordinator responsible for designing and optimizing performance marketing campaigns using AI for lead conversion. Managing digital ecosystem and ensuring ROI on campaigns.
Responsibilities
- Diseñar, implementar y optimizar campañas de performance marketing.
- Utilizar inteligencia artificial para la prospección y conversión de leads.
- Manejar el ecosistema digital completo.
- Garantizar el retorno de inversión (ROI) de las campañas.
Requirements
- Profesional Egresado/a de Publicidad, Mercadeo, Diseño Gráfico.
- Mínimo 3 a 5 años de experiencia en agencias de publicidad como planner o traffiker.
- Inglés B1
- Experiencia en marketing digital, especialmente en eMailing y publicidad de pago en motores de búsqueda (Google Ads) y social media (Meta, LinkedIn, Tiktok).
- Dominio de herramientas de performance marketing: Meta Ads, Google Ads, SEO, y CRM (Salesforce es un plus).
- Conocimiento de procesos de publicidad tradicional como impresos de gran formato, sherpas, branding, eventos.
- Dominio de gestión y lineamientos de marca.
- Experiencia desarrollando contenido estratégico, campañas multicanal y lead magnets de alto impacto.
- Capacidad analítica avanzada: mide, interpreta y toma decisiones basadas en datos.
- Visión comercial: entiende el ciclo de venta y construye junto al equipo de ventas, no en paralelo.
- Mentalidad de propuesta y ejecución: es una persona que piensa, crea y hace.
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