Junior Marketing Analyst focused on content and website management at YDUQS. Joining a dynamic team aiming to solve today's education challenges.
About the role
- Marketing Analyst responsible for planning and executing marketing strategies at PUCPR's School of Fine Arts. Collaborating with multiple departments to strengthen branding and communication efforts.
Responsibilities
- Work on the planning, execution and monitoring of marketing and communication activities focused on the PUCPR School of Fine Arts, ensuring continuous alignment with the institution's Marketing strategies, guidelines and positioning;
- Responsible for planning, adapting and operationalizing institutional strategies in the School's context, including creating and developing content for the School's blog and LinkedIn, as well as proposing editorial topics aligned with PUCPR's institutional positioning, offering creative solutions, exploring new approaches and identifying communication opportunities, always in accordance with the institution's principles, values and objectives;
- Coordinate the promotion and dissemination of products and services together with the Marketing team;
- Work in synergy with the student recruitment, retention, creative and customer engagement teams;
- Contribute to strengthening the School's brand, its programs and its academic and cultural initiatives.
Requirements
- Understanding of communication planning;
- Knowledge of SEO techniques;
- Knowledge of LinkedIn strategy;
- Knowledge of formats and styles for digital media;
- Knowledge of Microsoft Office suite;
- Knowledge of Adobe (Creative Cloud);
- Degree in Marketing, Communication, Journalism, Public Relations, Advertising, Design or other communication-related fields.
Benefits
- Unimed Health Plan: With co-payment, providing medical coverage and access to a quality accredited network
- OdontoPrev Dental Plan: National coverage, with monthly premiums deducted from payroll
- Education Incentive: Support for professional and personal development, with incentives for specialization, extension courses, language studies and postgraduate programs at PUCPR
- Meals at Bistrô Marista: Onsite meals on working days, with a nominal payroll deduction
- Quality of Life Program
- Private Pension Plan
- Life Insurance
- Transportation Allowance
- Free Parking
- Wellhub (formerly Gympass): Access to multiple gyms with fees deducted from payroll
- Zenklub: Access to telehealth mental health sessions, with two complimentary consultations per month
- Conte Comigo Program: Multidisciplinary team available for social support, legal guidance (excluding labor law), financial and pension advisory
- Benefits Club: Partnerships with companies across various sectors offering special discounts on products and services
Job title
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