About the role

Senior Marketing Insights Manager developing frameworks for marketing measurement and insights at Maple. Collaborating with teams to drive investment decisions and unlock growth opportunities.

Responsibilities

Build and evolve Maple’s marketing measurement frameworks, enabling clear visibility into full-funnel performance across channels.
Establish and improve attribution and incrementality models to better understand channel contribution and inform budget allocation.
Develop and operationalize segmentation and personalization strategies that improve conversion, retention, and lifetime value.
Create and maintain dashboards, reporting frameworks, and KPIs that support day-to-day decision-making across the marketing team.
Translate complex data into clear, actionable insights that inform campaign strategy, planning, and performance optimization.
Partner with Marketing, Data, and Product teams to support planning cycles, business reviews, and campaign retrospectives.
Design and manage experimentation frameworks (A/B testing, multivariate testing) to validate hypotheses and drive performance improvements.
Improve data quality and tracking by evolving event tracking frameworks and ensuring accuracy across digital touchpoints.
Identify inefficiencies in reporting and analytics workflows, implementing scalable processes that improve speed and reliability.
Contribute to the adoption of new tools and technologies, including AI-driven workflows, to enhance insight generation and decision-making.

7+ years of experience in marketing analytics, data science, or a related field, with a focus on marketing measurement and performance analysis.
Strong experience with attribution, incrementality testing, or marketing mix modelling (MMM).
Proven ability to build and scale reporting frameworks, dashboards, and performance metrics.
Experience working with large datasets and translating data into actionable business insights.
Strong understanding of digital marketing channels and full-funnel performance measurement.
Experience designing and running experiments (A/B testing, multivariate testing).
Proficiency with analytics and BI tools (e.g., Looker, SQL, Google Analytics, or similar).
Strong communication skills, with the ability to clearly present insights to cross-functional and senior stakeholders.
Comfortable working in a fast-paced, high-growth environment with evolving priorities.
Nice to have:
Experience with predictive modelling or personalization frameworks.
Familiarity with tracking tools such as Google Tag Manager or conversion APIs.
Experience working in a B2C, SaaS, or healthcare environment.

Competitive benefits package: Health, dental, counselling, and life insurance coverage to care for you and your loved ones.
Health spending account: Extra funds for wellness essentials like eyeglasses, therapy, and more.
Maple access: Virtual healthcare for you and your family, including general practitioners, pediatrics, and therapy consultations.
Flex Benefits Budget: An annual budget to support your growth and well-being. A portion of this budget is dedicated to learning and development through our Branch Out Budget, with the remaining amount flexible to use toward wellness expenses, additional learning, or a one-time contribution to your GRSP, so you can invest in what matters most to you.
Paid health Days: 10 extra days for when life happens—rest, appointments, or caregiving included.
Destination5: Work internationally in eligible countries for up to 5 days per year.
Retirement savings plan: Invest in your future with our group retirement savings plan.