Senior Marketing Insights Manager developing frameworks for marketing measurement and insights at Maple. Collaborating with teams to drive investment decisions and unlock growth opportunities.
About the role
- Marketing Manager at Whatnot responsible for driving product category growth in Australia. Focused on user acquisition, influencer marketing, and event planning to build community engagement.
Responsibilities
- Drive user acquisition for your category in Australia, developing campaigns and events that generate community buzz and grow demand on Whatnot
- Build and manage a roster of influencers and creators, treating influencer marketing as a core performance channel. You’ll identify, onboard, and manage partners to drive first-time buyers with a focus on conversion and retention metrics
- Develop high-performing content in partnership with our creative team for paid campaigns, ensuring ads deliver exceptional conversion and first-time buyer growth
- Lead the planning and execution of digital and in-person events, partnering with sellers and internal teams to deliver programs that build awareness and drive core supply and demand metrics in Australia
- Measure the effectiveness of marketing initiatives, using data to refine strategy, scale what works into market-specific playbooks, and partner with US and International counterparts to adapt proven approaches for the Australian market
Requirements
- Experience: 5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments. You’ve seen excellent marketing first-hand and applied those lessons to drive measurable results
- Influencer marketing expertise: Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time buyers at competitive CAC
- Creative & performance content: Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale
- Event marketing: Experience planning and executing digital and in-person events that deliver measurable growth and community engagement
- Executional excellence & data-driven mindset: Proven ability to fully own end-to-end campaigns across multiple marketing channels, track KPIs, and optimize based on insights.
- Mindset: Low ego, adaptable, and comfortable taking on unstructured challenges. You thrive in fast-moving environments and aren’t afraid to roll up your sleeves
- Passion for creator communities and/or categories that thrive on Whatnot (e.g., collectibles, toys, TCG)
Benefits
- Generous Holiday and Time off Policy
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance for wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
- Monthly allowance to dogfood the app
- Parental Leave
- 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.
Job title
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Experience level
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Degree requirement
No Education Requirement
Location requirements
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