Hybrid Lifecycle Marketing Manager, Campaign Production

at Spring Health

• Job title: Lifecycle Marketing Manager, Campaign Production
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $93,500 - $117,900 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Lifecycle Marketing Manager at Spring Health executing member lifecycle marketing programs. Building campaigns in Iterable and maintaining quality across campaign work.

Responsibilities

• Execute campaign builds in Iterable across ad-hoc sends, multi-step journeys, and triggered programs, working within architectures and frameworks established by the Production Lead.
• Support the customization queue by building and QA'ing customization requests.
• Apply segmentation, personalization logic, and conditional content as defined in briefs and templates.
• Maintain and contribute to QA checklists, ensuring every build is reviewed against a consistent bar before it reaches a member inbox.
• Support agency-managed work by reviewing outputs and flagging quality or spec concerns for the Lead to address.
• Document campaign builds, segment logic, and content decisions to support team knowledge and repeatability.

Requirements

• 3-5+ years of experience in lifecycle, CRM, or marketing operations with hands-on campaign execution.
• Experience building in Iterable or a comparable lifecycle platform (Braze, Customer.io); Iterable strongly preferred.
• Solid grasp of segmentation logic, personalization tokens, and triggered journey fundamentals.
• Strong attention to detail and comfort managing multiple builds simultaneously.
• Organized and proactive, surfaces blockers early and closes the loop without being asked.
• Eager to learn production best practices and grow toward greater ownership over time.
• Experience in B2B SaaS, PLG, or B2B2C environments preferred.

Benefits

• Health, Dental, Vision benefits start on your first day at Spring.
• You and your dependents also receive access to One Medical.
• Accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning.
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care.
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.