GTM Lead driving innovation and growth for OpenTable, managing competitive intelligence and strategic initiatives. Collaborating with sales and product teams to enhance market positioning.
About the role
- VP Marketing & GTM Strategy at SPREAD, leading marketing for an AI SaaS company in manufacturing. Responsible for defining market narratives and driving go-to-market strategies.
Responsibilities
- Define SPREAD’s market narrative, positioning, and target segments
- Design go-to-market strategies for key industries and accounts
- Build an integrated marketing engine across thought leadership, ABM, demand, and product marketing
- Lead and develop a multi-disciplinary marketing & BD team
- Prepare executive-ready GTM plans and updates
- Own the Engineering Intelligence narrative
- Shape a content strategy using POV pieces, case studies, and talks
- Identify strategic accounts and design account-specific programs
- Maintain a structured view of each strategic account
- Oversee integrated campaigns across content, events, digital, and partnerships
- Define the core metrics for marketing effectiveness
- Hire, coach, and develop a high-performing team
Requirements
- 8–12+ years in B2B software or industrial technology
- Experience designing or leading GTM strategy for high-ACV, multi-stakeholder deals
- Proven track record of working closely with Sales and Product
- Exposure to technical or engineering-driven products
- Structured problem-solver
- Strong storytelling and communication skills
- Comfortable with data and metrics
- Able to move between strategy and hands-on work
- Skilled at cross-functional collaboration
- Proven ability to build and lead teams
- High sense of ownership for business outcomes
Benefits
- Flexible work arrangements
- Professional development opportunities
- Remote-friendly
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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