Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross-functional teams to drive business results and brand awareness.
Responsibilities
Help lead a cross functional team to drive the business through new product and base business innovation
Always be on the forefront of new trends and professional product services and translate these to strategy and plan to fuel new product innovation or drive base business commercialization
Help lead new product innovation, including overall project strategy, multi-functional team leadership, project management to meet critical gates
Owning the business: understand the sales trends, customer trends, and stay up-to-date on industry trends to make strategic choices and actions to drive the business
Track business results, analyze and derive insights from consumer and sales data, and provide actionable strategies and brand plans
Requirements
3-5 years’ experience in brand management or product marketing
Experience in beauty industry is strongly preferred
A bachelor's degree is required (Business Administration, Marketing or similar discipline)
Proven leadership skills
Strong Strategic thinking with proven analytical skills
Problem-solving oriented
Strong presentation and communication skills
Strong organizational skills, operation discipline and ability to work in autonomy, under general direction, and deliver output requirements timely
Must be a self-starter, needs to be able to act with agility
Highly collaborative – strong ability to work well with other cross-functional partners and across global markets
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