Director of Product Marketing at Adobe shaping customer engagement through strategic direction. Driving adoption and measurable business impact in a subscription - based environment.
About the role
- GTM Manager responsible for building and activating partner ecosystem for HP ZGX and AI Solutions. Collaborating with cross-functional teams to translate ecosystem capabilities into packaged solutions and revenue plays.
Responsibilities
- Identify priority ISVs and platform partners required to complete ZGX & AI solution stacks for scaled adoption
- Drive technical and GTM alignment so HP ZGX and AI solutions are embedded into partner workflows and reference architectures
- Define solution blueprints that weave HP hardware, software, and partner technologies into deployable offers
- Partner closely with BDMs and Partner Business Managers to accelerate onboarding, prioritization, and partner activation
- Establish integration priorities and partner tiers based on customer demand and strategic impact
- Design scalable routes to market across direct, channel, OEM, marketplace, and partner-led motions
- Work with BDMs and Partner Business Managers to operationalize partner-led GTM motions and scale joint solutions
- Collaborate with Solutions Marketing to package ecosystem capabilities into clear offers and value propositions
- Define commercialization models including solution bundles, validated stacks, and reference offers
- Identify which solutions scale via sales-led vs partner-led vs product-led motions
- Act as the connective layer across Partner Business Managers, BDMs, Product Managers, and Solutions Marketing
- Translate product capabilities into partner-ready solution definitions
- Provide market feedback to Product Managers to inform roadmap and integration priorities
- Ensure Solutions Marketing has clear inputs for messaging, solution narratives, and launches
- Align ecosystem strategy with field priorities and partner strategy
- Translate partner capabilities into end-to-end customer solutions aligned to priority workflows and verticals
- Define validated solution stacks for key use cases (agentic AI, multimodal inference, computer vision, AI development)
- Ensure HP ZGX is positioned as a core platform within partner solutions rather than a standalone product
- Support creation of joint value propositions and solution narratives
- Drive impactful partner-ready enablement (solution guides, integration narratives, sell-through plays) to deliver business objectives
- Support sales teams in positioning ecosystem solutions vs point products
- Create clear guidance on when to lead with HP-only vs partner-led solutions
- Support executive partner engagement and strategic account opportunities
Requirements
- 6–10+ years in GTM, ecosystem, partner strategy, solutions marketing, or business development
- Experience working cross-functionally with product, partnerships, and marketing organizations
- Experience building or scaling ISV / ecosystem programs
- Demonstrated ability to create routes to market for new technology solutions
- Strong understanding of enterprise AI, developer platforms, or infrastructure ecosystems
- Experience in AI infrastructure, edge AI, or workstation ecosystems (preferred)
- Background working with ISVs and multi-vendor solution integrations (preferred)
- Experience packaging ecosystem solutions for channel and partner-led sales (preferred)
- Familiarity with marketplaces and partner-led motions (preferred)
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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