Product Marketing Associate at Taco Bell focusing on consumer insights and new product development. Collaborating with teams to launch innovative products and drive sales growth through strategic marketing plans.
About the role
- Director of Product Marketing at Adobe shaping customer engagement through strategic direction. Driving adoption and measurable business impact in a subscription-based environment.
Responsibilities
- Define and lead the Value Discovery strategy, shaping how customers discover, adopt, and build lasting habits around our most important capabilities
- Design and operationalize a cross-channel engagement framework
- Develop engagement messaging framework for key capabilities grounded in user value and existing workflows
- Build an always-on content strategy that employs trends, cultural moments, and seasonal events to promote new and existing value
- Partner cross-functionally with GTM, Product, Design, Growth, Lifecycle to align engagement strategy with roadmap priorities and business goals
- Drive measurable improvements in feature adoption, depth of usage, and multi-tool engagement
Requirements
- 10+ years in Product Marketing, Engagement, Lifecycle, or a related field in a subscription-based business
- Proven track record of increasing feature adoption, usage depth, retention, or multi-product engagement
- Experience building cross-channel engagement strategies (in-product, email, paid, owned)
- Comfort working closely with Product & Design teams, shaping roadmaps through customer insight, influencing prioritization
- Strong analytical skills and comfort using data to inform decisions and prioritize investments
- Excellent communication skills with the ability to drive clarity and alignment across functions
Benefits
- health insurance
- 401(k) matching
- professional development opportunities
- comprehensive benefits programs
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