Head of Commercial at Reach Industries overseeing go-to-market strategy and execution. Leading sales initiatives and IBM teams in a fast-paced environment.
Responsibilities
Co-architect and own commercial strategy & GTM execution: define ICPs, segmentation, messaging inputs, pricing/packaging hypotheses, and the initial sales plays that win.
Lead the customer-to-product learning loop: run structured discovery, synthesize insights, and translate them into crisp inputs for roadmap prioritisation (problems, workflows, ROI models, blockers, and must-have requirements) as input into the product development process.
Close early lighthouse deals: personally lead complex enterprise sales cycles end-to-end from discovery to close.
Build predictable pipeline discipline: implement CRM rigor, qualification standards, deal reviews, and forecasting that the team can trust.
Partner tightly with Growth Marketing: align on funnel definitions (MQL/SQL), SLAs, channel feedback loops, and improve conversion from demand to revenue.
Develop commercial partnerships where they accelerate distribution, credibility, or implementation (e.g., channel partners, services partners, ecosystem partners).
Shape onboarding and expansion motions: ensure customers are successful, value is realised, and expansion paths are clear.
Build the team: lead early commercial talent and hire others (AEs/BDR or hybrid roles), coach performance, and create repeatable processes.
Requirements
10+ years in B2B commercial leadership roles (sales, partnerships, commercial strategy) in healthcare, life sciences, lab services, or adjacent complex technical markets - senior enough to own the function but still hands-on.
Demonstrated ability to close complex, multi‑stakeholder deals with C‑level and senior operational buyers, including in regulated environments (life sciences, healthcare, enterprise tech, deep tech).
Experience working with or alongside growth marketing and partnership teams to build an integrated go‑to‑market.
Experience selling early-stage or novel products where the playbook is not fully defined (or clear evidence you’ve done “0 to 1” GTM work inside a larger org).
Strong commercial judgement on pricing, packaging, and how to sequence markets/segments.
Strong strategic thinking skills paired with a willingness to be hands‑on – making calls, running discovery, and jumping on planes to see customers.
Ability to build repeatable sales motions: discovery frameworks, qualification, deal process, forecasting, and pipeline hygiene.
Comfort working closely with technical teams and translating customer reality into actionable product inputs.
High ownership, high integrity, and high curiosity with a builder’s mindset: you want to learn fast, ship fast, and build something enduring.
Benefits
We offer a competitive compensation package (salary, commission, Healthcare, 401k and equity)
Flexibility and tools to do your best work
Significant influence on how the commercial function is built
Join a small, highly motivated team at a pivotal moment in our growth
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