Hybrid Senior Marketing Analyst – Campaign

at SPC Brasil

• Job title: Senior Marketing Analyst – Campaign
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Senior Marketing Analyst at SPC Brasil, responsible for planning and executing integrated marketing campaigns. Focused on data-driven performance metrics and community engagement strategies.

Responsibilities

• Develop 360° campaign planning, integrating online and offline channels, branding and the company’s strategic initiatives.
• Define KPIs and tracking metrics.
• Direct the creative team to craft the ideal messaging according to audience profiles.
• Manage execution of communication flows according to the proposed and approved plan.
• Monitor the results of actions under your responsibility on a weekly basis.
• Create clear, data-driven reports that identify insights for improvement in service of the objectives.
• Plan initiatives to strengthen the sales channel with a focus on sales performance.
• Research market trends and new opportunities to keep the brand competitive and innovative.
• Conduct competitor and customer behavior analyses to support strategic decisions.
• Support the construction of the marketing plan in collaboration with business areas.
• Integrate with marketing, sales and product teams to ensure synergy and solid results.
• Hold periodic meetings with stakeholders to align strategies and market opportunities.
• Plan, organize and execute internal and market-facing events.

Requirements

• Bachelor’s degree in Marketing, Social Communication, Advertising or related fields.
• Postgraduate degree in Marketing, Digital or related areas is desirable.
• Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint).
• Experience structuring integrated (360°) marketing campaign planning.
• Knowledge and experience defining and measuring KPIs (CTR, ROI and NPS) and marketing campaign indicators.
• Knowledge and experience with Digital Marketing tools.
• Experience planning, conducting and tabulating/analyzing quantitative and qualitative research data.
• Strong analytical skills to optimize actions based on data.
• Creative, innovative and results-oriented profile.
• Excellent communication and teamwork skills.
• Excellent organizational skills to manage multiple tasks.
• 7 years of experience in the area, preferably in business models such as franchises, cooperatives, insurance companies, credit bureaus, the financial market and B2B.

Benefits

• Hybrid position;
• Work-from-home allowance;
• Annual bonus;
• Meal and food allowance (meal and grocery vouchers);
• Health and dental insurance;
• Life insurance;
• Birthday day off;
• Occupational health services;
• Legal consultation;
• Educational partnerships;
• And much more.