About the role

  • Manager of Trade Development serving as primary liaison among suppliers at Southern Glazer’s Wine and Spirits. Develops marketing programs and evaluates sales efforts in the beverage distribution sector.

Responsibilities

  • Serve as the primary liaison between the local market and designated suppliers
  • work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards
  • Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
  • Plan, execute and evaluate sales, promotions, and marketing of brands
  • Deliver marketing brand plans to management teams
  • Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
  • Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
  • Set program objectives and measure ROI with a KPI scorecard
  • Ensure brand pricing and gross profit is aligned to strategy by channel
  • Oversee funds related to local marketing and brand planning
  • Utilize various available analytic tools (Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.
  • Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
  • familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
  • Support POS / VAP planning and buys
  • Coach, direct, and counsel team on overall performance; define expectations and monitor progress
  • Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
  • Perform other job-related duties as assigned

Requirements

  • Bachelor’s degree in a related field; or an equivalent combination of education and experience
  • Five years of relevant experience
  • Able to obtain and meet industry licensing requirements as needed
  • Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
  • Overnight travel as required
  • Good knowledge of Commercial Finance and Pricing practices
  • Knowledge of applicable state regulations and adult beverage market dynamics
  • Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
  • Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
  • Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
  • Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
  • Strong analytical, verbal, and written communication skills
  • Strong Wine knowledge

Benefits

  • comprehensive medical and prescription drug coverage
  • dental and vision plans
  • tax-saving Flexible Spending Accounts
  • disability coverage
  • life insurance plans
  • a 401(k) plan
  • tuition assistance
  • a wellness program
  • parental leave
  • vacation accrual
  • paid sick leave
  • and more

Job title

Manager – Trade Development

Job type

Experience level

Mid levelSenior

Salary

$84,000 - $108,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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