Brand Manager defining and coordinating brand strategy in Neuroscience across Iberia. Working from the Barcelona office with cross - functional teams to improve healthcare outcomes.
About the role
- Brand Strategy & Content Lead driving marketing strategies for Sonio's AI-based prenatal screening tool. Collaborating with leadership to build brand story and manage visibility in the US market.
Responsibilities
- Build Sonio’s brand story in collaboration with the CEO and other leaders
- Own Sonio’s brand positioning and Sonio’s visibility in the US
- Build our content strategy, defining key topics & channels & produce key pieces of content yourself
- Own events end-to-end: map and prioritise events with Leadership & Sales, build narratives & assets, manage logistics, ensure follow-up
- Establish strategic partnerships: joint studies & publications, co-marketing
- Manage awareness channels: social presence, blog agenda, webinars, podcasts
Requirements
- Strong understanding of B2B SaaS marketing with at least 4-5 years of experience
- You are Pragmatic & organised, able to go from strategic thinking to operational execution
- You can turn clinical & technical outputs/claims into relevant case studies, organise, coordinate and leverage customer testimonials, and create, when necessary, solid slide decks/one-pagers
- You are comfortable approaching, nurturing, and activating clinicians/societies/other strategic partners with the help of the Revenue Leadership team
- You operate independently with minimal supervision, push work forward without waiting for instructions and comfortable reporting directly to the CEO (rapid, results-first and solution-oriented updates & communications)
- Strong planning discipline, runs projects with checklists, milestones, cross-team coordination and reliable follow-through
- Nice to have: US healthcare market knowledge
Benefits
- Health Insurance (Medical plan, vision, dental) - up to 30,000$ per year + FSA & HSA
- 401(k) - up 4% of your salary matched
- Life Insurance - covering 2 times your salary, up to $200k
- An attractive Parental Policy for primary and secondary caregivers
- 20 PTO + 1 week offered between Christmas and New Year
- Offices in Boston (HQ) & New York (incl. free breakfast, drinks & gym)
- Flexible hours & remote policies
- Commuter Benefits
- One offsite per year in France & regular team building with US team
- Ongoing trainings and continuous opportunities for professional growth and development, specifically unlimited access to coaching
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Degree requirement
No Education Requirement
Location requirements
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