Principal Marketing Analyst leading analytics to drive scalable growth for Pipedrive's marketing initiatives. Collaborate with cross - functional teams to optimize marketing performance and ROI.
About the role
- Lifecycle Marketing Analyst developing personalized marketing campaigns for customer engagement at Signature Aviation. Collaborating with Marketing, Sales, and CRM teams to enhance customer journeys and drive bookings.
Responsibilities
- Develop, implement, and maintain personalized, journey-based and trigger-based marketing campaigns that guide customers from awareness to booking and loyalty.
- Design lifecycle communications that influence demand, support pricing adoption, and accelerate digital reservations.
- Partner with marketing and CRM teams to execute targeted lifecycle programs across digital channels.
- Build and execute lifecycle campaigns within CRM and marketing automation platforms, including designing and developing email and digital assets using HTML code, while configuring campaign triggers, segmentation rules, and communication workflows.
- Manage campaign scheduling, testing, and deployment across email and digital channels.
- Use defined customer personas and journey maps to design campaigns aligned to key decision points in the customer lifecycle.
- Identify friction points and opportunities within the digital journey to improve engagement and conversion, based on behavioral data and campaign performance.
- Conduct A/B testing on messaging, timing, and audience segmentation to improve engagement and conversion.
- Continuously optimize campaigns based on performance data and customer behavior insights.
- Apply customer segmentation strategies to tailor communications and develop messaging based on customer type, behavior, and preferences.
- Enable personalized digital experiences that increase engagement and strengthen customer relationships.
- Support broader B2B marketing initiatives by aligning lifecycle campaigns with brand storytelling and industry engagement.
- Coordinate with marketing teams on integrated campaigns tied to new offerings, share of wallet growth, customer acquisition, loyalty programs, awareness and digital capabilities.
- Monitor campaign performance and customer engagement metrics to identify opportunities for lifecycle effectiveness through testing and optimization
- Translate data into clear and compelling insights for digital experience, product teams, and business that inform future campaigns and journey enhancements.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, lifecycle marketing, or customer journey design.
- Experience working with CRM and marketing automation platforms (Dynamics and HubSpot preferred).
- Working knowledge of HTML for creating, editing, and troubleshooting email and digital marketing assets.
- Strong understanding of customer segmentation, personas, and journey mapping.
- Analytical mindset with the ability to translate customer data into actionable marketing programs.
- Proven track record of experience with marketing performance reporting tools.
- Strong collaboration and communication skills.
Benefits
- Medical/prescription drug, dental, and vision Insurance
- Health Savings Account
- Flexible Spending Accounts
- Life Insurance
- Disability Insurance
- 401(k)
- Critical Illness, Hospital Indemnity and Accident Insurance
- Identity Theft and Legal Services
- Paid time off
- Paid Maternity Leave
- Tuition reimbursement
- Training and Development
- Employee Assistance Program (EAP) & Perks
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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