Estrategista de Growth PLG driving product-led growth strategies and user engagement initiatives at Sólides. Collaborate across teams to improve user experience and conversion metrics.
Responsibilities
Support the definition and execution of journey strategies with the Product Design, Growth and Tech teams, contributing analyses and insights to improve conversion at all funnel stages (acquisition, activation and expansion)
Assist in monitoring projects and ongoing improvements, ensuring initiatives are aligned with performance targets and the user experience
Collaborate in Product Discovery processes, participating in customer interviews, journey analyses and market research with the Product Design team
Monitor and update performance dashboards and reports, ensuring accurate data for decision-making
Support analyses of conversion and engagement funnels, helping to identify bottlenecks and optimization opportunities
Collaborate with Marketing, Sales, Design, Engineering and Customer Success teams to implement actions focused on improving the user journey and experience
Participate in building hypotheses and A/B tests, tracking results and learning from experiments
Requirements
Data-driven: Ability to interpret information, support analyses and generate insights for improvement actions
Strong communication: Clear information exchange and willingness to learn how to present results and data in a structured way
Collaboration: Enjoy working on a team and openness to learning from professionals in different areas
Customer focus: Genuine interest in understanding the user journey and contributing solutions that improve their experience
Growth mindset: Curiosity, willingness to test new ideas and continuous learning
Adaptability: Openness to change and willingness to work in a dynamic, learning-oriented environment
Previous experience in SaaS companies, growth, product or digital marketing teams (a plus)
Familiarity with Google Analytics, Looker Studio, Mixpanel, Hotjar or similar tools (a plus)
Understanding of Product-Led Growth strategies and conversion metrics (a plus)
Basic knowledge of agile methodologies (Scrum or Kanban) (a plus)
Benefits
Meal allowance/meal voucher of R$ 45.00 per working day (Sólides Benefits Card)
Transportation voucher or fuel allowance
Unimed health plan with co-payment, no monthly fee
OdontoPrev dental plan, fixed monthly fee of R$ 21.91
Therapy: partnership with Psicologia Viva - 3 free sessions per month
Online courses ranging from Culinary Arts to Postgraduate programs (Qualifica)
Access to all courses from Escola de Pessoas
Home office allowance of R$ 60.00 (Sólides Benefits Card)
English course (English Pass)
On-site conveniences (company manicure, healthy snacks, among others)
Day off during the month of your birthday
Totalpass
Responsible credit (payroll-deductible loan via Sólides Benefits)
Childcare assistance for mothers and fathers with children up to 3 years and 11 months
Support for dependents with special needs (also extended to parents)
Sólides Patinhas (15% discount on DogLife plans)
Ânima ecosystem agreement (discount on undergraduate and postgraduate courses at group institutions)
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