Senior Manager, Product Marketing at e.l.f. Beauty leading strategy and execution from concept to launch. Collaborating cross - functionally to ensure timely product launches aligned with brand vision.
About the role
- Manager, Global Product Marketing driving category growth and consumer engagement through promotional initiatives and merchandise planning for an award-winning beauty brand.
Responsibilities
- Manage the development and execution of gift sets + strategic merchandise plans for all global apparel and accessories, including seasonal and evergreen sets, GWPs (Gift with Purchase), PWPs (Purchase with Purchase), saleable merch, influencer gifting, etc., ensuring alignment with brand vision, consumer preferences, and market demands.
- Own product lifecycle from creative inception to delivery including daily vendor communication, relationship development, and negotiations to deliver high-quality, brand-enhancing products on time, and within budget.
- Constantly assess the latest market trends to inform disruptive innovation and growth opportunities within the category, applying consumer insights and competitive analysis to future development.
- Develop and pitch compelling product strategy presentations and creative briefs to leadership and cross-functional partners to gain alignment on category vision and objectives.
- Monitor and analyze category performance metrics, translating and presenting actionable insights to drive business growth.
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of experience in merchandise planning, promotions, or related roles within the beauty or consumer goods industry
- Proven track record of success in developing and executing strategic merchandise and promotional initiatives to drive sales and profitability.
- Strong analytical skills is a must-have, with the ability to manage cost of goods and cost of goods.
- Ability to leverage consumer insights and market data to inform decision-making and drive results.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
- Leadership ability to manage and motivate others.
Benefits
- Competitive salary and bonus program
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
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