Hybrid Global Social Community Manager

at Sol de Janeiro

• Job title: Global Social Community Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $95,000 - $110,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Manager of Global Social Community for beauty brand, building relationships with passionate fans online. Leading community strategy and engagement to drive advocacy and business growth.

Responsibilities

• The Manager, Global Social Community, will be the architect of how Sol de Janeiro builds and sustains relationships with its most passionate fans online, which impacts their offline experience.
• You will evolve our community function from reactive engagement to a proactive, intelligence-driven operation that turns everyday fandom into lasting advocacy and real business growth.
• You will own community platforms with the support of the Senior Manager, Social Media while advancing how we listen and respond to, as well as engage with, our fans and culture.
• Architect and execute an always-on community engagement strategy that deepens relationships with our most passionate fans across all touchpoints — digital and IRL.
• Own all existing and emerging community platforms, with immediate priority on scaling TYB to activate super-fans, generate authentic content, and create offline engagement opportunities.
• Expand SDJ's presence across social platforms and cultural conversations to increase brand visibility and relevance in collaboration with the content and brand experience team — proactively inserting the brand into the right moments, especially with our most loyal community.
• Put a standard operating process in place for proactive community engagement opportunities where Sol de Janeiro has the right to play and reach new audiences.
• Advance our social listening, insights, and reporting capabilities — translating fan emotions and behaviors into actionable intelligence that informs social, content, and broader marketing strategy.
• Establish and own frameworks for measuring community health and growth, and provide cross-functional teams with recommendations that shape brand, product, and campaign decisions.
• Manage and socialize all monthly community reporting to key stakeholders.
• Collaborate with Cx and DTC on next-generation community management tools.
• Manage the lifecycle of content creator partnerships for SDJ owned social channels and co-branded social collaborations — from discovery and outreach through briefing, execution, and performance reporting.
• Build and manage a roster of social creators, brand ambassadors, and loyal fans who generate evergreen and campaign content that fuels the broader marketing engine.
• Maintain a consistent, brand-right voice across all social platforms — deploy a hands-on-keyboard, in-platform approach to monitoring comments, DMs, tags, and mentions in a way that feels warm, genuine, and distinctly SDJ while aided by Cx platforms.
• Identify outstanding creators and loyal fans who organically engage with the brand and flag opportunities for deeper partnership.
• Monitor, identify, and escalate positive and negative sentiment in a timely manner; partner with CX to resolve customer-service-related issues swiftly.
• Report on community trends, cultural conversations, and emerging signals that are relevant to the brand.

Requirements

• 5+ years in social media community management, brand community, or a related role — ideally within beauty, lifestyle, or a consumer brand with a passionate fan base
• Deep fluency across Instagram, TikTok, Pinterest, YouTube, Facebook, and emerging platforms — you live in these channels and understand how they behave and you are genuinely curious about consistently keeping up with the latest developments
• Demonstrated experience supporting building or scaling a community platform (Close Friends Group, TYB, Discord, or similar); enthusiasm for the TYB ecosystem is a plus
• Strong analytical instincts — you are fluent in social management platforms (such as Dash, Nectar, Tribe Dynamics, Brand Bastian) and know how to turn social listening data and community signals into strategy, not just reporting
• Experience managing creator relationships and/or influencer partnerships at any stage of the lifecycle
• Excellent written communication with an instinct for brand voice; you can shift from a heartfelt fan reply to a polished stakeholder report without missing a beat.

Benefits

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand