Community Engagement Manager developing community and provider relationships for client growth. Overseeing outreach and partnership development in competitive markets for Kyo's ABA therapy.
About the role
- Community Relations & Spendergewinnung Coordinator engaging with potential donors for Haema. Focus on regional visibility and strengthening donor relations within the community.
Responsibilities
- Plan and implement regional dialogue and community marketing measures to recruit new blood and plasma donors and sustainably increase the regional visibility of our donation figures.
- Take responsibility for active donor acquisition through targeted campaigns, events, promotion formats and direct personal outreach — both on-site and as part of mobile outreach activities.
- Build, maintain and manage regional networks and partnerships with companies, clubs, educational institutions and other local partners to develop long-term donor potential and foster community engagement.
- Develop and execute regional donation and outreach activities in line with central marketing guidelines — including creative approaches for acquiring new donors, reactivating previous donors and increasing regional visibility.
- Analyze the effectiveness of measures carried out and derive concrete optimization steps to increase the efficiency of our outreach and marketing activities.
- Expand regional blood donation events: identify new municipalities, companies or clubs for external donation drives and evaluate existing locations.
- Support donor retention and reactivation through personal, dialogue-oriented communication — by phone, in direct contact and via other appropriate channels and media.
- Work closely and operationally with regional management, center management and central marketing to optimally implement regional objectives and ensure a consistent, professional presence in donor contact.
Requirements
- Completed vocational training in dialog marketing, marketing communications, event management, sales or a related field.
- Career changers with relevant professional experience are explicitly welcome.
- Degree not required (but advantageous if in marketing, communications, media, business or social sciences).
- At least two years of relevant experience in dialog marketing, promotion, community/event management, field sales or direct outreach.
- Experience addressing regional target groups.
- Practical experience in planning, organizing and executing regional activities (events, information days, promotions, partnership events).
- Experience building and maintaining regional networks.
- Proven ability in personal and telephone outreach.
- Basic understanding of impact/effectiveness analysis (performance measurement).
- Excellent German skills, good English skills.
- Willingness to travel (2–3 days per week) and a valid driving license (class B).
- Nice-to-have: experience in healthcare, nonprofit or fundraising environments.
- Community building / regional location marketing.
- Telephone or multimedia reactivation of target groups.
Benefits
- Attractive salary, holiday and Christmas bonuses (13th-month pay).
- 28 days of vacation, increasing to 30 days after two years.
- Additional paid time off on Christmas Eve and New Year’s Eve.
- Company car, available for private use.
- Employee discounts with over 800 brand partners.
- Wide range of training and development opportunities, e.g., in communication, service and project management.
Job title
Job type
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