Hybrid Lifecycle Marketing Manager

Posted 4 days ago

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About the role

  • Design and optimise automated customer journeys that convert leads into loyal users.
  • Build and test nurture programmes, drip campaigns, and personalised touchpoints that improve engagement and conversion through every stage of the funnel.
  • Partner with Growth, Sales, and Product to understand friction points and eliminate them through creative automation and targeted messaging.
  • Own and maintain the CRM platform (Zoho CRM) to ensure data integrity and usability.
  • Develop reports and dashboards to track lead progression, conversion rates, and campaign effectiveness.
  • Design and implement lead scoring models to identify and prioritise high value prospects.
  • Optimise nurture programmes to move prospects through the sales funnel efficiently.
  • Monitor MQL (Marketing Qualified Leads) to SQL (Sales Qualified Leads) conversion rates and optimise accordingly.
  • Turn data in action, by translating funnel metrics into strategy.
  • Provide regular performance reports to marketing leadership and key stakeholders.
  • Identify opportunities to improve workflow automation, personalisation, and segmentation.
  • Stay updated on new marketing technologies, trends, and best practices.

Requirements

  • 3+ years of experience in marketing automation and CRM management.
  • Proven ability to improve conversion rates and customer activation through data led automation.
  • Hands on experience with email marketing, personalisation, and A/B testing.
  • Strong analytical skills with the ability to interpret data and optimise campaigns.
  • Strong understanding of lead scoring, segmentation, and customer journey mapping.
  • Experience working in fintech, payments, or high-growth B2B/B2C industries is preferred.
  • Knowledge of GDPR, PECR, and other data privacy regulations related to email marketing.
  • Strong collaboration skills, working closely with Sales, Demand Generation, and Customer Success teams.

Benefits

  • 25 days annual leave
  • Private healthcare
  • Pension scheme
  • Flexible working hours
  • Professional development opportunities

Job title

Lifecycle Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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