Field Marketing Specialist supporting real estate agents in Pittsburgh, PA, using Coldwell Banker’s programs and technology. Focusing on marketing strategy to enhance agent business.
About the role
- Lifecycle Marketing Manager designing automated journeys for prospects and customer engagement at Sokin. Improving conversion rates through effective marketing automation and CRM management.
Responsibilities
- Design and optimise automated customer journeys that convert leads into loyal users.
- Build and test nurture programmes, drip campaigns, and personalised touchpoints that improve engagement and conversion through every stage of the funnel.
- Partner with Growth, Sales, and Product to understand friction points and eliminate them through creative automation and targeted messaging.
- Own and maintain the CRM platform (Zoho CRM) to ensure data integrity and usability.
- Develop reports and dashboards to track lead progression, conversion rates, and campaign effectiveness.
- Design and implement lead scoring models to identify and prioritise high value prospects.
- Optimise nurture programmes to move prospects through the sales funnel efficiently.
- Monitor MQL (Marketing Qualified Leads) to SQL (Sales Qualified Leads) conversion rates and optimise accordingly.
- Turn data in action, by translating funnel metrics into strategy.
- Provide regular performance reports to marketing leadership and key stakeholders.
- Identify opportunities to improve workflow automation, personalisation, and segmentation.
- Stay updated on new marketing technologies, trends, and best practices.
Requirements
- 3+ years of experience in marketing automation and CRM management.
- Proven ability to improve conversion rates and customer activation through data led automation.
- Hands on experience with email marketing, personalisation, and A/B testing.
- Strong analytical skills with the ability to interpret data and optimise campaigns.
- Strong understanding of lead scoring, segmentation, and customer journey mapping.
- Experience working in fintech, payments, or high-growth B2B/B2C industries is preferred.
- Knowledge of GDPR, PECR, and other data privacy regulations related to email marketing.
- Strong collaboration skills, working closely with Sales, Demand Generation, and Customer Success teams.
Benefits
- 25 days annual leave
- Private healthcare
- Pension scheme
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Senior Manager in Global Field Marketing leading regional and global event programs for a leading legal tech company. Driving pipeline generation and enhancing brand presence internationally.
Marketing Activation Assistant supporting event planning and management at Phillip Jeffries. Coordinating partnerships and amplifying the brand's voice while managing marketing activities in a hybrid role.
Marketing Manager leading tactical marketing initiatives for ZOLL, a medical devices company. Shaping market strategy and enabling sales in life - saving technologies across APAC region.
Marketing Assistant supporting the Marketing management at RIEDEL Communications in Wuppertal. Focusing on operational tasks, event management, and internal project coordination.
Marketing Manager responsible for managing Delta Dental's website with Adobe Experience Manager. Driving digital marketing initiatives and ensuring alignment with brand goals.
Marketing Associate at EY supporting digital activation and media campaigns for the Health and Life Sciences sector. Focusing on content management, paid media, and ROI tracking across various channels.
Marketing Manager executing international marketing campaigns for Yondr's educational program. Collaborating globally to enhance brand perception and support sales for phone - free school environments.
Segment Marketing Manager in LexisNexis focusing on Academic and Nonprofit industries. Collaborating on sales materials and lead generation programs to enhance market strategies.
Intern in product marketing at Volkswagen, bridging market insights and product development from initial idea to production. Participate in lifecycle management and strategic marketing concepts.