Senior Marketing Specialist leading marketing strategies for mental health initiatives at MHF. Collaborating across channels to deliver impactful campaigns that resonate with communities.
About the role
- Lifecycle Marketing Manager designing automated journeys for prospects and customer engagement at Sokin. Improving conversion rates through effective marketing automation and CRM management.
Responsibilities
- Design and optimise automated customer journeys that convert leads into loyal users.
- Build and test nurture programmes, drip campaigns, and personalised touchpoints that improve engagement and conversion through every stage of the funnel.
- Partner with Growth, Sales, and Product to understand friction points and eliminate them through creative automation and targeted messaging.
- Own and maintain the CRM platform (Zoho CRM) to ensure data integrity and usability.
- Develop reports and dashboards to track lead progression, conversion rates, and campaign effectiveness.
- Design and implement lead scoring models to identify and prioritise high value prospects.
- Optimise nurture programmes to move prospects through the sales funnel efficiently.
- Monitor MQL (Marketing Qualified Leads) to SQL (Sales Qualified Leads) conversion rates and optimise accordingly.
- Turn data in action, by translating funnel metrics into strategy.
- Provide regular performance reports to marketing leadership and key stakeholders.
- Identify opportunities to improve workflow automation, personalisation, and segmentation.
- Stay updated on new marketing technologies, trends, and best practices.
Requirements
- 3+ years of experience in marketing automation and CRM management.
- Proven ability to improve conversion rates and customer activation through data led automation.
- Hands on experience with email marketing, personalisation, and A/B testing.
- Strong analytical skills with the ability to interpret data and optimise campaigns.
- Strong understanding of lead scoring, segmentation, and customer journey mapping.
- Experience working in fintech, payments, or high-growth B2B/B2C industries is preferred.
- Knowledge of GDPR, PECR, and other data privacy regulations related to email marketing.
- Strong collaboration skills, working closely with Sales, Demand Generation, and Customer Success teams.
Benefits
- 25 days annual leave
- Private healthcare
- Pension scheme
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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