Design and optimise automated customer journeys that convert leads into loyal users.
Build and test nurture programmes, drip campaigns, and personalised touchpoints that improve engagement and conversion through every stage of the funnel.
Partner with Growth, Sales, and Product to understand friction points and eliminate them through creative automation and targeted messaging.
Own and maintain the CRM platform (Zoho CRM) to ensure data integrity and usability.
Develop reports and dashboards to track lead progression, conversion rates, and campaign effectiveness.
Design and implement lead scoring models to identify and prioritise high value prospects.
Optimise nurture programmes to move prospects through the sales funnel efficiently.
Monitor MQL (Marketing Qualified Leads) to SQL (Sales Qualified Leads) conversion rates and optimise accordingly.
Turn data in action, by translating funnel metrics into strategy.
Provide regular performance reports to marketing leadership and key stakeholders.
Identify opportunities to improve workflow automation, personalisation, and segmentation.
Stay updated on new marketing technologies, trends, and best practices.
Requirements
3+ years of experience in marketing automation and CRM management.
Proven ability to improve conversion rates and customer activation through data led automation.
Hands on experience with email marketing, personalisation, and A/B testing.
Strong analytical skills with the ability to interpret data and optimise campaigns.
Strong understanding of lead scoring, segmentation, and customer journey mapping.
Experience working in fintech, payments, or high-growth B2B/B2C industries is preferred.
Knowledge of GDPR, PECR, and other data privacy regulations related to email marketing.
Strong collaboration skills, working closely with Sales, Demand Generation, and Customer Success teams.
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