Digital Connectivity Product Manager responsible for enhancing client connectivity solutions at RBC. Collaborating on strategy execution and technical integrations for cash management services.
About the role
- Staff Product Manager managing the strategic direction and execution of Snap's Dynamic Product Ads. Driving innovation in feed-based advertising and collaborating with cross-functional teams to enhance advertiser value.
Responsibilities
- Own the end-to-end strategy, roadmap, and execution for Snap's Dynamic Product Ads (DPA) business
- Drive the evolution of Dynamic Ads solutions, including building 0→1 products
- Define product strategy and roadmap using market insights, emerging trends, and data analysis
- Lead core DPA infrastructure, including catalog ingestion, feed quality, optimization, and performance improvements
- Expand DPA into new verticals such as Dynamic Travel Ads (DTA), Streaming, and other feed-based ecosystems
- Partner with cross-functional leaders across Formats, Ranking, Product Marketing, and Sales to drive cohesive strategy and execution
- Engage with key advertisers and agency partners to understand needs, validate solutions, and build executive-level relationships
- Identify opportunities to increase advertiser value and revenue impact across the DPA ecosystem
Requirements
- 8+ years of experience building and shipping products at a technology company
- Experience with ads product development, with a focus on performance or direct response advertising
- Experience building shopping, commerce, or feed-based advertising solutions
- Strong understanding of digital or social advertising
- BS/BA degree or equivalent years of experience
- Experience working with shopping systems/catalog, feed optimization, and ranking systems
- Technical understanding of ad delivery systems and product recommender systems
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success
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