Marketing Manager at Coople developing campaigns for B2B lead generation in Switzerland's health sector. Collaborating closely with sales and internal teams to optimize performance.
About the role
- Lead, SMC Marketing role at Snap Inc. focuses on creating marketing content and strategies for small and medium customers. Collaborate with cross-functional teams to enhance engagement and revenue growth.
Responsibilities
- Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights
- Own and develop customer centric content strategy that directly supports SMC’s global revenue programs
- Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
- Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys
- Stay ahead of industry trends in order to innovate on content and provide customers with relevant education on advertising
- Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
Requirements
- BS/BA degree or equivalent years of experience
- 8+ years experience in building and creating marketing content
- Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results
- Understanding of what type of education resonates for different audiences
- Experience leading internal creative design and web development teams
- High comfort with data driven decision making and ability to translate data into actionable content recommendations
- Experience or familiarity in working with the media or digital advertising industry
- Experience with tools Google Analytics and Figma is a plus
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success
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