Hybrid Marketing Manager

at Coople Switzerland

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Zurich, Switzerland

About the role

• Marketing Manager at Coople developing campaigns for B2B lead generation in Switzerland's health sector. Collaborating closely with sales and internal teams to optimize performance.

Responsibilities

• Planning and executing integrated marketing campaigns with a focus on B2B lead generation and Coople client acquisition, particularly in the healthcare sector
• Further developing the marketing strategy and creating market-specific campaign concepts
• End-to-end ownership of campaigns: concept development, asset production, channel activation, performance tracking and continuous optimization
• Responsibility for industry-specific initiatives such as healthcare campaigns, job board strategies or local events
• Close collaboration with the Digital Marketing team to analyze, evaluate and optimize campaign performance
• Social media and community management
• Support in planning and executing events
• Contributing to referral, loyalty and incentive campaigns to acquire new businesses and workers through various channels including the existing database

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Management or a comparable qualification
• 2–4 years of professional experience in marketing, ideally in a B2B environment
• Proven experience in B2B lead generation and performance marketing
• Experience with email service providers (such as Pardot, HubSpot, Eloqua, etc.) for planning and optimizing automated email campaigns (B2B and B2C)
• Excellent communication skills and experience managing marketing projects
• Native-level German and fluent English, both spoken and written; French is a plus
• Strategic thinking combined with a strong hands-on mentality and sense of ownership
• Enjoyment of a dynamic, agile work environment and a strong interest in AI developments and new technologies

Benefits

• Agility – we act quickly and think ahead
• Collaboration – we work cross-functionally and as a team
• Ownership – we take responsibility and support one another
• Fairness – transparency, respect and equal treatment are central to us
• Passion – we are committed to what we do and to the impact of our work