Marketing Manager at Coople developing campaigns for B2B lead generation in Switzerland's health sector. Collaborating closely with sales and internal teams to optimize performance.
Responsibilities
Planning and executing integrated marketing campaigns with a focus on B2B lead generation and Coople client acquisition, particularly in the healthcare sector
Further developing the marketing strategy and creating market-specific campaign concepts
End-to-end ownership of campaigns: concept development, asset production, channel activation, performance tracking and continuous optimization
Responsibility for industry-specific initiatives such as healthcare campaigns, job board strategies or local events
Close collaboration with the Digital Marketing team to analyze, evaluate and optimize campaign performance
Social media and community management
Support in planning and executing events
Contributing to referral, loyalty and incentive campaigns to acquire new businesses and workers through various channels including the existing database
Requirements
Bachelor’s or Master’s degree in Marketing, Business, Management or a comparable qualification
2–4 years of professional experience in marketing, ideally in a B2B environment
Proven experience in B2B lead generation and performance marketing
Experience with email service providers (such as Pardot, HubSpot, Eloqua, etc.) for planning and optimizing automated email campaigns (B2B and B2C)
Excellent communication skills and experience managing marketing projects
Native-level German and fluent English, both spoken and written; French is a plus
Strategic thinking combined with a strong hands-on mentality and sense of ownership
Enjoyment of a dynamic, agile work environment and a strong interest in AI developments and new technologies
Benefits
Agility – we act quickly and think ahead
Collaboration – we work cross-functionally and as a team
Ownership – we take responsibility and support one another
Fairness – transparency, respect and equal treatment are central to us
Passion – we are committed to what we do and to the impact of our work
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