North American Marketing Sr. Business Strategist developing marketing strategies for business growth and leadership. Collaborating with global teams to translate business challenges into marketing solutions.
Responsibilities
Serve as primary Marketing counterpart to the North American Category teams to develop 4P plans that showcase how Promotional efforts can drive business results.
Partner with Worldwide Marketing to incorporate input into Market-level plans, and/or drive perspective on how those plans could better reflect Market priorities.
Develop in-market strategies that set meaningful and impactful business targets for Marketing and then ensure we have the proper instrumentation to track performance.
Lead the extended Promotional team, e.g., Communications and OMNI, to develop holistic “One Plans,” reflecting how all strategies are coordinated to enable executional excellence.
Collaborate with the Activation teams to provide in-flight performance insights, adapt strategies as necessary, and deliver post-campaign summaries.
Requirements
A four-year or graduate degree in Marketing, Business Administration, or a related discipline, or equivalent work experience.
Typically, 7-10 years of job-related experience, with a preference for candidates with people management experience.
Strong analytical skills, allowing you to dive deeply into topics like market size/share, audience segmentation, and marketing attribution.
An ability to elevate the discussion, focusing on programs that will drive growth, while developing the narratives that advocate for the role of Marketing.
The ability to navigate ambiguity, solve complex problems, and lead change.
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
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