Drive commercial success for Disease Areas by translating strategies into plans in an international healthcare company. Provide leadership and optimize patient flows for measurable results.
About the role
- Director of Field Marketing creating and executing local marketing plans across Southeastern Business Unit. Leading a team and collaborating with sales to achieve marketing objectives.
Responsibilities
- Lead development of the annual marketing plan within the Business Unit in line with the annual planning cycle
- Leverage data, analysis and deep consumer and market level understanding to inform strategic choices
- Interpret brand strategy and apply a local lens to achieve brand, business, and consumer objectives within the Business Unit
- Utilize a mix of national resources, programs, and tools along with local partnerships, sponsorships, and regional programming to build the tactical plan for each fiscal year
- Collaborate with Media and Brand Marketing teams to develop the localized media plan for the Business Unit
- Work with corporate marketing to identify priority markets and develop business unit plans inclusive of both national and local support
- Lead budgetary planning, decisioning available resources to deliver against aligned goals and objectives
- Present the marketing plan as part of the annual planning cycle, gaining alignment from marketing and business unit leadership on objectives, tactics, budget, and collaborative execution
- Manage the annual budget and financial plan and work with Finance team
- Play an active role in key business meetings within the Business Unit
- Lead communications across cross functional marketing teams and local business unit sales on all local marketing initiatives
Requirements
- A Bachelor’s degree in marketing, communications, or adjacent discipline
- 10+ years of marketing experience in a related role
- A cross functional marketing background in areas such as brand, retail, channel, trade marketing, experiential marketing and/or partnerships
- Experience managing people in direct reporting and indirect reporting relationships
- Experience working with and managing agencies (media, creative, activation, promotional)
- Understanding of the creative with ability to write creative briefs, evaluate creative, and provide constructive feedback to agencies
- Highly developed interpersonal skills and leadership qualities
- Works well in a fast-paced, action-oriented environment
- Strong written and oral communications skills
- Proficient at leading presentations with various audiences and sizes (internal, leadership, customer, etc)
- Demonstrated ability to make critical decisions and problem solve
- Excellent organizational and time management skills
- Strong negotiation and persuasion skills
- Tech-proficient with strong working knowledge of MS Word, Excel, PowerPoint, and other digital tools
- Understanding of social networking/media technologies and their application to marketing also desirable
Benefits
- Paid time off
- Medical/dental/vision insurance
- 401(k)
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