Paid Advertising Team Leader responsible for B2B performance marketing across multiple channels. Driving lead generation and optimizing advertising spend with data - driven strategies in a hybrid role.
About the role
- Growth Performance Marketing Associate improving user engagement and acquisition for Snap Inc across various channels. Leading campaign optimizations and collaborating with internal teams and external agencies.
Responsibilities
- Efficiently drive new user acquisition and Snapchatter engagement via off-platform and in-app channels
- Build, optimize, and scale campaigns across a variety of partners and channels (display, video, social, app store, email, notifications, etc.)
- Conduct ongoing performance analysis across tactics, platforms, partners, campaigns, and more
- Present insights and recommendations to cross functional collaborators for decision-making
- Ideate and execute A/B tests to continually improve campaign performance
- Collaborate with internal teams and external agencies to develop and test new ad creatives
- Assist with team operations, including items such as updating roadmaps and calendars to ensure programs are staying on track and budgets are invested for maximum efficiency
Requirements
- Bachelor’s degree or equivalent years of experience
- 3+ years of experience in performance marketing, growth marketing, or a quantitative role (e.g., data, finance, strategy, consulting) with a focus in technology or social media
- 3+ years of experience using Sheets, Excel, or other data visualization tools (e.g., BigQuery, Looker, Tableau)
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success
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