Sales Marketing Manager connecting Marketing and Sales in B2B context at a technology startup. Engaging in content preparation, research, lead generation, and marketing operations.
About the role
- Business Development Representative at Snap Inc. to engage prospective advertisers through outbound prospecting and strategic meetings. Collaborate with cross-functional teams to identify and optimize lead opportunities.
Responsibilities
- Identify and engage prospective advertisers through personalized, high-frequency outreach campaigns.
- Conduct discovery calls to qualify leads and book strategic meetings for BD Client Partners.
- Build and iterate on outbound sales strategies, continuously improving messaging and targeting.
- Define and track performance metrics, including lead conversion rates, meeting booked, and outbound engagement effectiveness.
- Contribute to the development of BDR workflows, including playbooks, KPIs, CRM hygiene, and enablement content.
- Partner closely with cross-functional teams (Sales, Marketing, Product) to align on messaging and surface advertiser insights.
- Analyze outreach and funnel performance, identifying patterns and opportunities for optimization.
- Stay current on Snap’s ad solutions and product roadmap, helping educate prospects and reinforce value propositions.
Requirements
- BA/BS degree or equivalent years of experience
- 3+ years experience in business development, sales development, or a similar prospecting role.
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success!
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