Brand Manager developing TELUS Health's brand strategy and executing global campaigns for brand awareness. Leading initiatives to ensure brand consistency and effectiveness across all touchpoints.
About the role
- Manager of Marketing Communications at SmartSkin Technologies, responsible for strategic communications and brand storytelling. Overseeing external communications, media relations, and social media strategy.
Responsibilities
- Develop and implement a comprehensive communications and public relations strategy aligned with the company’s business and marketing objectives
- Ensure rigorous, company-wide consistency of brand identity, voice, and standards across all assets and communication channels
- Partner with executive leadership and product teams to craft key messaging for announcements, partnerships, and company milestones
- Advise leadership on reputation management, media engagement, and communication best practices
- Oversee creation of high-quality content including thought leadership articles, blogs, case studies, white papers, presentations, and executive messaging
- Collaborate closely with the marketing and creative teams to ensure alignment between PR content, digital marketing, and social media strategies
- Lead messaging for product launches, campaigns, and events to maximize awareness and engagement
- Build and nurture strong relationships with technology, business, and industry media outlets
- Draft press releases, media kits, backgrounders, and statements for corporate announcements
- Coordinate and support leadership representation at press conferences, and speaking opportunities
- Monitor media coverage, share of voice and sentiment, preparing regular reports and analysis to measure PR impact and inform strategy
- Manage the company’s social media strategy as it relates to PR, brand awareness, and thought leadership
- Oversee responses to public inquiries and media questions across digital platforms
- Partner with the digital marketing team to amplify earned media and measure content reach and engagement
Requirements
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
- 5–8 years of progressive experience in corporate communications, public relations, or brand management — ideally within the technology or innovation sector
- Proven success in developing and executing media relations that drive measurable results
- Strong media network and experience working with trade and technology press
- Excellent writing, editing, and storytelling skills, with the ability to translate complex technical information into compelling narratives
- Experience partnering with agencies, freelancers, or contractors
- Solid understanding of digital communications tools, analytics, and social media management platforms
- Exceptional project management, organizational, and interpersonal skills
- Ability to work cross-functionally with executives, marketing, sales and technical teams in a fast-paced environment
Benefits
- Competitive compensation
- Company-paid health and dental benefits
- Group RRSP with matching
- Real opportunities to grow your career while making an impact in a collaborative, forward-thinking environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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