DH
Dalmata HospitalityDirecteur d'hôtel
Directeur d'hôtel overseeing daily management and operations of Première Classe hotel in Nantes - Saint Herblain. Responsible for team leadership and customer experience optimization.
About the role
- Drive Sleep Number’s performance brand marketing strategy and off-line media budget, ensuring every dollar is allocated effectively to maximize ROI and exceed ambitious performance goals.
- Architect the traditional brand marketing strategy and partner with external agency to execute across Linear TV, CTV, OLV, Terrestrial/Satellite Radio, Podcasts, Streaming, and OOH.
- Build a weekly, monthly, quarterly, and annual media investment plan aligned with sales events, product launches, promotions, etc.
- Clearly define KPIs and channel(s) role in the funnel.
- Partner with marketing, merchandising, e-commerce, and store operations teams to align media efforts with product launches, promotions, and in-store events.
- Partner closely with the internal creative team to ensure we are running the best creative possible to ensure our marketing dollars drive sales.
- Translate complex data into clear, actionable insights for both tactical optimization and high-level strategic pivots.
- Partner with analytics team to assess brand lift, search lift, sales impact, attribution models and MMM results.
- Establish a test-and-learn agenda for your channels.
- Oversee media performance reporting and analytics; use insights to optimize campaigns and inform future planning.
- Monitor the competitive landscape and emerging media trends to stay ahead of the curve.
- Build a best-in-class performance brand marketing team; foster a culture of innovation and accountability with a passion for exceeding goals.
- Champion the performance brand marketing vision across Sleep Number and external agencies, ensuring alignment with senior leadership, analytics, product, finance, sales, etc.
- Cultivate strong relationships with agencies and media partners, staying on the cutting edge of platform best practices.
- Manage relationships with media agencies, to ensure high-quality execution and ROI.
- Conduct Monthly and Quarterly Business Reviews with agencies, holding them accountable to efficiency and performance KPIs.
- Own media budget of approximately $150 million. Allocate spend across channels based on incrementality, ROI, and MMM results.
Requirements
- Bachelor's degree in Marketing, Communications, Business or equivalent work experience
- 8+ years of experience in media strategy and execution, preferably in retail or consumer goods with a focus on performance brand media metrics
- Proven success in managing large-scale, multi-channel performance brand marketing campaigns with a specialization and career progression in traditional, off-line media
- Must have experience in developing and managing a performance brand marketing budget of at least $100M annually
- Must have experience in building media mix strategies across Linear TV, CTV, OLV, Radio, Podcasts, OOH
- Must have experience with leading cross-channel integration between brand-driven and performance-driven media
- Must have experience using media mix models (MMM) and incrementality testing to guide budget allocation
- Experience with Netflix, Roku, Amazon
- Must be familiar with MNTN, Tatari, and other modern traditional media platforms
- Experience with reach and frequency management and understanding of halo effects on digital channels
- Strong understanding of retail marketing cycles, customer segmentation, and performance media
- Excellent leadership, communication, and cross-functional collaboration skills
- Passionate about delivering results and hitting goals.
Benefits
- medical and pharmacy benefits
- dental
- life and disability insurance
- a 401(k) Plan
- paid time off
- wellness programs
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
LC
La CompassionDirector of an Elderly Care Facility
Directing an establishment for elderly care in Digne - Les - Bains with a focus on quality service and management. Overseeing daily operations, staffing, and resident care in a non - profit organization.
LC
La CompassionHealthcare Facility Director
Directeur d'établissement de santé pour l'Association La Compassion, gérant la qualité de service dans un EHPAD à Domfront. Responsable de la gestion administrative, budgétaire et humaine de l'établissement dans un environnement dynamique.
MC
Menasha CorporationSenior Director, Information Technology
Senior Director leading enterprise data & analytics initiatives at Menasha Corporation. Driving digital innovation in packaging and supply chain operations with a focus on data governance and analytics.
OH
Option Care HealthDirector of Nursing
Director of Nursing overseeing nursing operations for home infusion care with a large healthcare provider. Ensuring compliance and quality patient care across multiple locations within California.
PP
Positively PartnersDirector of Social Enterprise
Director of Social Enterprise at Project Place, leading initiatives for dignified employment pathways. Overseeing social enterprises and cultivating partnerships for sustainable impact.
Associate Director responsible for programmatic strategy and performance oversight at GALE. Leading cross - functional collaboration to drive innovative programmatic solutions.
Senior Director leading the Global Partner Program at Omnissa, driving revenue growth through partner ecosystems. Transforming strategies and enhancing partner engagement in a dynamic SaaS environment.
LF
Love FinanceProduct Director
Director of Product driving fintech product strategy for B2B and B2C solutions. Leading product teams at Love Finance to empower UK businesses with innovative finance solutions.
As Associate Director of Global Signal Management at Sandoz, you'll manage external teams detecting safety signals. Drive process improvements and compliance in pharmacovigilance practices.