Hybrid Field Marketing Manager

at Siteimprove

• Job title: Field Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, United States

About the role

• Field Marketing Manager driving marketing initiatives for EU and ANZ regions at Siteimprove. Shape strategies for demand generation, pipeline growth, and brand awareness.

Responsibilities

• Strategic Planning and Execution: Develop and implement targeted marketing strategies tailored to regional markets to drive lead generation and enhance brand visibility.
• Event Management: Plan, deliver, and manage high-impact regional events such as conferences, trade shows, webinars, and roadshows to engage key audiences and support sales opportunities.
• Campaign Localisation: Adapt and localise global marketing campaigns to align with regional market needs, enhancing brand relevance and resonance.
• Lead Generation and Nurturing: Design and execute comprehensive lead generation programmes, nurturing prospects through the sales funnel with tailored strategies.
• Marketing and Sales Collaboration: Work closely with sales teams to ensure marketing efforts are aligned with business objectives, improving lead quality and conversion rates.
• Data-Driven Strategy: Leverage data and market trend analysis to guide decision-making and optimise marketing effectiveness.
• Multi-Channel Campaign Development: Manage campaigns across multiple channels, including email, social media, and digital advertising, ensuring seamless integration from planning to execution.
• Brand Awareness and Positioning: Strengthen brand positioning within target regions, delivering a consistent and localised brand experience across all channels.
• Budget Management: Manage marketing budgets efficiently to maximise return on investment and ensure effective resource allocation.
• Technology Expertise: Use marketing automation platforms (e.g., Pardot, HubSpot, 6Sense) and CRM systems to streamline campaign execution and performance tracking.
• Additional Responsibilities: Undertake other duties as required, contributing to team and organisational success.

Requirements

• 5+ years of experience, ideally in a Field Marketing or similar role, with significant exposure to enterprise IT or B2B SaaS environments across one or more European regions.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Proficiency with marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce).
• Strong analytical skills with a track record of making data-driven decisions.
• Experience planning and executing successful marketing campaigns and events.
• Familiarity with digital marketing, including both paid and organic channels.
• Excellent project management and multitasking abilities in a dynamic, fast-paced environment.
• Flexibility to travel occasionally (up to 15%) within a hybrid work model combining office and remote work.

Benefits

• Rest and relaxation: 25 days of annual leave plus 10 paid public holidays, giving you time to recharge, focus on your wellbeing, and take meaningful time away when you need it.
• Comprehensive benefits: Private Medical Insurance, enhanced family leave and Step Back-In programme, wellbeing support through Canada Life (including 24/7 GP access, mental health services, fitness and wellbeing programmes), life assurance, and travel-to-work reimbursement—supporting you and your family at every stage.
• Prepare for the future: Aviva workplace pension with employer contributions, helping you plan confidently for your long-term financial wellbeing.