Senior Integrated Marketing Manager responsible for cross functional content strategy at T - Mobile. Collaborating with teams to enhance marketing strategies and performance across segments and channels.
About the role
- Marketing Manager crafting content and community strategies at Abby Care for family caregiving. Driving growth through innovative content and community engagement initiatives.
Responsibilities
- Own the content strategy and calendar: define weekly themes that align with business priorities (e.g., “How to get paid as a parent caregiver in Colorado”)
- Turn themes into multi-format content: short-form video scripts, social posts, basic blog posts, and email/newsletter content
- Lead and mentor part-time creators (and freelancers as needed): give clear briefs, feedback, and direction for TikTok, IG, and Facebook
- Make content data-driven: review performance each week, identify what resonates, and evolve the strategy based on real numbers
- Collaborate with Paid Media to identify organic hits that should be turned into ads (and vice versa)
- Partner with Lifecycle to feed content into nurture and win-back campaigns
- Build the early foundation for community-led growth: identify and nurture relationships with caregivers, influencers, and nonprofits
- Coordinate digital events (webinars, Q&As) and simple co-marketing campaigns
Requirements
- 5+ years in content, social, or community marketing (ideally with at least 2–3 years owning a content program, not just posting)
- Strong experience creating or leading short-form video and social content (TikTok, Reels, Shorts, etc.)
- Ability to break down complex, stressful topics (Medicaid, benefits, caregiving) into clear, empathetic stories
- Comfort with metrics: you know how to look at reach, engagement, CTR, sign-ups, and make real decisions
- Experience working with creators and/or agencies; you know how to give feedback and keep a bar for quality
- Empathy and respect for the lived experience of parents and caregivers.
Benefits
- Competitive compensation packages that reflect the value you bring. We reward our team for the impact of their work – full-time employees are eligible for an annual company performance bonus.
- Comprehensive health coverage that works for you. We cover 90% of your premiums and 70% for your dependents, with multiple PPO plan options to choose from for medical, vision, dental, life, and short-term disability.
- Generous paid time off. We provide policies that allow you to recharge along with 10 paid company holidays.
- Team bonding. We love bringing our teams together. As a full-time employee, you’ll get to connect, collaborate, and have fun through team activities and our annual company retreat.
- Financial savings benefits to support your future. We support your financial well-being with HSA contributions, optional FSA and commuter benefits, and full coverage of all 401(k) account fees (employer match not currently offered).
- Paid parental leave to support your growing family. We provide paid leave, so you can focus on bonding and adjusting to life as your family grows.
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